Gonçalo Camelo

B2B textile group (400+ employees, 6 business units) with a "Planet Positive Textiles" sustainability positioning. Marketing & Lead Generation - Leading new corporate website (Webflow, launching June 2026) with end-to-end web-to-lead strategy and Salesforce lead capture - B2B digital marketing: web, content, email; external agency coordination (LOBA) CRM & Marketing Operations - Salesforce Admin end-to-end: custom objects, flows, validation rules, SOQL, 3-tier sales hierarchy - ERP↔Salesforce integration: reduced data attribution gap from 46% to 0.06% - Built internal Web App (HTML/JS + Salesforce + Power BI + AI): drove adoption from 40% to 90% weekly active users Stack: Salesforce, Power BI, Webflow, HTML/JS, AI tools, Meta Business Suite, Google Analytics

Hilti is a global leader in software, tools and services for the construction industry, present in 120+ countries with 33,000 employees. Grow@Hilti a selective graduate rotation program across commercial functions (Customer Service, Sales, Marketing, Product) at Hilti Portugal. - B2B sales & CRM operations: managed customer accounts and pipeline in Salesforce, contributing to customer engagement and revenue growth - Cross-functional coordination across Marketing, Sales, Logistics and Finance to streamline commercial operations - Power BI: built and improved dashboards to identify process gaps and drive operational efficiency - Voice-of-Customer analysis: led structured customer feedback initiatives feeding into service and product improvements - Product training & enablement: delivered product knowledge sessions aligning marketing campaigns with sales execution Stack: Salesforce, Power BI, SAP, Microsoft 365

Worked with the following brands: (Stellantis, VW Group, Renault Group, Hyundai, Porsche, MAN Trucks and 20+ other brands across passenger, commercial and rental segments). Digital marketing role across multiple automotive brands (B2C and B2B fleet/truck). - E-Reputation pilot project designed and launched from scratch: raised average brand rating from 3.4 to 4.3 across monitored digital channels - Multi-brand digital execution: social media and websites for assigned brands, aligned with each brand's guidelines - Lead generation: digital campaigns for passenger cars, commercial vehicles and rental segments - Email marketing: segmentation, content production and performance tracking - SEO: on-page implementation to improve organic visibility - Competitive intelligence: market trend monitoring feeding into strategy Stack: Google Analytics, Meta Business Suite, CMS platforms, email marketing tools

SWEAR London is a premium customizable footwear brand founded by José Neves (creator of Farfetch). Master's-aligned international marketing internship. Marketing & Brand - Valaclava.eth - co-led the launch of a phygital fashion project with Activision (Call of Duty IP), including virtual participation in the Call of Duty launch event - Website revamp: led the redesign and content overhaul to align with brand repositioning - Content production partnership: identified and onboarded a London-based content agency aligned with the brand's cultural identity - Iconic product re-launch: led the relaunch of legacy models requested by the community (community-driven product strategy) - International B2C marketing & comms across digital channels: e-commerce, social media, SEO Operations support (cross-functional ownership in startup environment) - Supply chain rationalization: reduced manufacturing partners from 5 to 2, cutting production costs by ~20% and resolving recurring quality issues - Delivery time: reduced from 30+ days to 15 days, improving customer experience and review sentiment Stack: Meta Business Suite, Google Analytics, Shopify

These are the classes where I had the opportunity to create and present projects for brands such as: Liga Portugal / MDS Group / RFM Somni / Quem disse Berenice / AM Experience / Couto SA ◾️Strategic Marketing ◾️Marketing Management Simulator ◾️Investment Project Management ◾️Relational Marketing ◾️Digital Marketing ◾️Data Analytics for: Decision Support and System Analysis ◾️Consumer Economy ◾️Consumption ◾️Branding ◾️Business Law ◾️Leadership and Negotiation ◾️Project Management