Gokhan D.

Nara Viva focuses on sourcing premium teak and solid hardwood outdoor and indoor furniture from Indonesia for international markets. The company works with carefully selected manufacturers and follows a transparent, long term, quality driven sourcing model. Nara Viva supports its partners through product development coordination, production follow up, quality control, and export process management.

I have been instrumental in developing and implementing sales and marketing strategies for the Turkish subsidiary. My role involves aligning country business plans with overall holding strategies and working closely with the local management team to ensure cohesive and effective execution. I continuously assess and optimise key performance by regularly reviewing key performance indicators, market share development, and profit and loss analysis. ✪ Key Contributions ✪ ➤ Transformed Hettich's local market approach, increasing brand awareness and customer base through a regional study. ➤ Implemented Salesforce, providing coaching and guidance to the sales team and key users. Resulted in exceptional performance among all Hettich regions, enhanced business planning, and achieved outstanding results in Turkey. ➤ Spearheaded a successful local outsourcing project, sourcing top local producers for a specific article. This led to excellent quality, competitive pricing, improved working conditions, and significant cost reductions. ➤ Achieved significant improvement in monthly EBIT through in-depth P&L analysis, strategic planning, organizational changes, revised job descriptions, and optimized costs.

I manage the business focused on home appliances accounts, including BSH, Arçelik Global, and Vestel. Positioned the Hettich brand as a solution provider, gaining consultancy status with top accounts for new designs and projects. I analyze market and customer profiles to identify growth opportunities and achieve annual sales and profit targets using key performance indicators (KPIs). Gradually eliminate low volume, low margin customers while allocating more resources to vital global accounts. I develop relationships with R&D departments, product development teams, and C-level management of key accounts. Collaborate with customers' development and sales teams to position Hettich solutions for premium segment products. In addition, I actively pursue new projects and promote innovative products, participating in the development process from design to production. ✪ Key Contributions ✪ ➤ Increased the turnover in the region through strategic actions and market analysis.

I established a prominent position in the paper mill industry, representing five global brands and specializing in offering consumables for paper production machines in Turkey and the Middle East. I managed the business's Profit and Loss (P&L), ensuring financial viability. Handled import and export logistics operations, ensuring smooth operations I actively participated in international exhibitions, showcasing the offerings, organized and executed marketing activities, and promoted the brands to target audiences. ✪ Key Contributions ✪ ➤ Signed exclusive contracts with five high-quality brands from Sweden to Japan, creating a comprehensive package of solutions to address various challenges faced by paper producers.

I led a €4M business in Southeast Europe and the Middle East, specializing in the sales of polyester (PET) spun-bond nonwoven and glass mat (glass fiber) nonwoven products as raw materials to the bituminous membrane, glass wool, and stone wool producers. ✪ Key Contributions ✪ ➤ Played a key crucial role in increasing turnover in Turkey from €0.5M to €1.5M within two years through proactive measures and strategic actions.