Gökçe Yılmaz

• Developing and executing marketing strategies to achieve business objectives and drive brand awareness. • Analyzing market trends, marketing data and competitors and key performance indicators (KPIs) to make data-driven decisions. • Overseeing the marketing budget, ensuring efficient allocation of resources and a positive return on investment, managing social media, digital marketing and corporate communication activities. • Developing value propositions, pricing models, executing operational processes for competitive business models to meet customer needs. • Identifying and pursue new business opportunities to expand the company's market reach. • Building and maintaining strong client relationships to ensure customer satisfaction and loyalty. • Creating and delivering compelling business proposals and presentations to potential clients. • Developing profitable growth at the B2B chemical industry across customers abroad.

• Determining customer needs and behavior, market and competitor analysis, providing customer insight. • Responsible for preparing and implementing marketing strategy, setting business and go-to-market strategies, P&L, budget planning and management, managing brand social media activities, digital marketing activities, ATL and BTL communication. • Leading EP Akademi team which is the training & consultancy department of Eczacıbaşı Profesyonel (B2B division of Eczacıbaşı Tüketim Ürünleri in FMCG). • Planning and implementing training programs for both inside and outside customers, managing digital learning platform. • Coordinating digital work process development projects, active role in agile digital transformation projects. • Working closely with other marketing units and R&D department for product development. • Managing sustainability projects, pursuing trends and regulations, determining customer leaning.

Providing consultancy and technical support service for key account customers. Leading training activities for sales, marketing and other technical teams. Preparing and implementing marketing plans, managing segment budget. Leading product development and digital projects such as; “EP E-Learning Program” (https://uzaktanegitim.epakademi.com/) , “M260 Multi Purpose Alkaline Based Grease Cleaning Product” (https://www.youtube.com/watch?v=MWZqYb-HLXE), “MoPratik Sistem” (https://www.youtube.com/watch?v=cF94RuZEtBE)