Tülay Göçer

Being an AM enthusiastic since years, I am part of that amazing group to connect, learn and also having the opportunity to share experiences. This group was initially created for promoting, supporting and inspiring women using Additive Manufacturing technologies and is embracing today the diversity.

Connecting the dots! Industry 4.0 in Additive Manufacturing.
 3D printing is shifting from prototyping into real mass production across industries and the post production stage is still surprisingly manual. That’s exactly where AM-Flow steps in. We’re building the missing link in the AM value chain:
 Full end to end automation for part identification, sorting, quality control, packaging and factory data flow. From vision AI to autonomous conveyor routing, from digital twins to smart factory integration.
 www.am-flow.com

3BFAB is a fast-growing scale up with global presence in Dubai, Miami and Amsterdam. Specializing in Medical and Industrial 3D printers and materials. Led the establishment of the European entity, overseeing P&L management and all operational functions to expand in the European market by leading 4 FTEs. Managed and developed channel & distribution strategy of the region for 3D printers, photopolymer resins and SaaS products. Delivered 20% YoY since inception through strategic leadership of digital marketing strategy, key opinion leader(KOL) initiatives and active participation in trade shows across Europe. Launched a new e-commerce platform to push online sales and doubled monthly online sales revenue in 8 months by leading SEM strategy and implementing a new customer loyalty program. Played a key role in pricing solutions and collaborated with technical support, R&D and product teams.

Exceeded $3.5M global sales goal by achieving $3.8M, contributing 80% to the company’s total annual revenue in 2022 by leading 6 FTEs. Mentored junior sales representatives and coached 1 to a managerial role. Onboarded 40+ partners by implementing a new reseller program and creative B2B inbound and outbound sales strategies. Executed and expanded Tier 1 accounts. Built and expanded a Facebook community group to 4.6K+ active members, fostering customer engagement, knowledge sharing and brand loyalty. Conducted and built a logistic team to operate overseas orders.

Strengthened the client portfolio by acquiring new key enterprise accounts across diverse industries including defense, automotive, aviation, machinery sectors via consultative value-based selling methods by leading 5 FTEs. Designed and executed lead-generation strategies, driving sales growth and enhancing market presence via local exhibitions. Contributed to the development and implementation of Salesforce CRM workflow, optimized pipeline management and KPI tracking system.

Conducted online and on-site demo meetings and presentations for 3D printers, 3D scanners and filament materials, ensuring effective follow-up with existing and potential mid-market businesses to enterprise-level organizations via effective use of CRM. Contributed to marketing initiatives by updating websites via Wordpress, creating case studies, launching email and landing page campaigns and creating new brochures and promotional materials.

Reported directly to the Country Manager, providing weekly consolidated sales reports, competitive analysis and daily action summaries of the Key Account Managers to drive informed decision-making. Optimized operational efficiency by identifying and resolving discrepancies in promotional allowances and pricing strategies. Contributed as a proofreader for TomTom WorldServer translation platform, ensuring content accuracy and consistency before the successful online launch of new products, enhancing user experience and brand credibility.

Assisted in the recruitment process by conducting candidate searches, organizing interviews and supporting daily follow-up activities. Participated in and observed interviews, gained firsthand experience in candidate evaluation and selection.

Managed payroll reports and updated employee records for changes such as promotions, transfers, terminations and new hires. Ensured accuracy and timeliness in processing payroll to meet company standards.

Interdisciplinary education focusing on economics, management and industrial relations.