Gobby Chung

Strategic Partnership Development - The first local professional at Teads to establish an advertising network in Hong Kong and Taiwan. I integrated diverse formats such as outstream, instream, native & CTV/OTT. - Closed essential HB, JS and SSP deals with leading publishers in the region to elevate the inventory levels Impact: Played a crucial role in positioning the region as a top performer at Teads through strategic inventory supply initiatives that maximized margins & fill rates. Publisher Acquisition Strategist and Relationship Builder - Managed critical negotiations with key partners. Drove the acquisition of new pubs and strengthened partnerships with media, ad tech platforms and 4A Agencies (Hearst, Condé Nast, SCMP Mag, TVB, NMG, Hypebeast, UDN, Marie Claire, Freewheel, SpringServe, Breaktime, Anymind, GroupM etc) Outcome: Achieved over 90% audience reach (Comscore) by fostering key partnerships. 80% turnover growth across North Asia. Innovator in CTV/OTT Network - Played a pivotal role in developing a leading CTV/OTT network, collaborating with top regional partners such as TVB, LG, LineTV, kkTV, LiTV, HK01, etc. (from pitching, pricing, contract, integration and goes live) Performance Optimization & Strategic Implementation - Analyzed sales performance against ambitious targets, implementing strategies that optimized turnover and partner revenue. - Identified clients’ needs and target audiences, aligning those demands with the appropriate media. We speak with DATA. Executive Collaboration - Partnered with the APAC CEO and regional MD to forecast revenue and secure guaranteed inventory, driving the Tead’s vision. Cross-Functional Synergy - Fostered collaboration among sales, product, legal, marketing, and operations teams to proactively address publisher needs. Mentorship and Team Development - Mentored the Publisher team to exceed their goals, supporting the Regional MDs and VP of APAC supply in building a high-performance environment.

Strategic Business Development - Formulated and implemented business strategies to create new revenue streams by identifying potential publisher partners and ad network platforms. Partnership Management - Developed and maintained relationships with agencies, vendors, and media platform partners to foster collaboration and growth. Digital Performance Strategy - Collaborated with various internal and external partners to drive digital performance, enhancing customer engagement and conversion across channels such as search, programmatic display, and social media (including Google, Spotify, LinkedIn, Facebook, DV360, App Nexus, etc.). Leadership in Account Servicing - Led the Strategic Account Servicing team in innovative media buying and planning, providing digital consultation to both the sales team and clients. Data-Driven Insights - Delivered comprehensive analysis and data-driven recommendations to sales, agencies and clients Ad Operations Management - Oversaw the Ad Operations team to ensure campaigns and bids were pacing effectively according to client KPIs.

At Guru Online, we provide integrated marketing solutions to digital partners across various platforms, including social media, KOL, search, display, mobile, video, and ad networks. Our ROI-driven strategies help clients effectively reach their target audience and achieve significant business growth. In my role, I manage both the Media Placement team (Programmatic, GDN, FB, KOL) and the Agency Sales team, focusing on the following responsibilities: Strategic Partnerships & Relationship Management - Established strategic partnerships and strengthened relationships with top agencies and media partners (Google, Facebook, Yahoo, OMG, GroupM, Xaxis, etc.) to drive business growth and to create new revenue channels for the organization. Campaign Oversight - Directed the ad delivery team to ensure that campaign performance met or exceeded client KPIs. Training & Development - Provided product training to the in-house sales team, agencies, and clients, enhancing their understanding of our online media products. Sales Package Development - Set pricing strategies and developed single and cross-platform sales packages to maximize product sales. Media Planning & Analysis - Developed comprehensive media plans, conducted market trend business reviews, and delivered post-campaign analysis to agencies and clients. Agency Sales Leadership - Managed the agency sales team to improve existing core business and pursue new business opportunities. Google Partnership Lead - Served as the point of contact for the Google partnership business, fostering collaboration and growth.

- Was assigned to Singapore to develop and manage the e-commerce aggregator portal and integrated marketing solution business (Google, Facebook, Mobile App, NFC advertising, print ads and DOOH TV network) - Developed partnership with the leading media organizations in Singapore and HK (Metro Daily, SPH, Mediacorp, CNN, The Edge) to enhance media sales volume.

- Established and built beneficial relationships with key clients/partnerships and implemented advertising platform in client's properties - Responsible for all areas of business development and account management tasks

- Managed tele sales team in HK and outsource vendors in China to achieve sales target - Hold product training for sales team and vendors - Forecast business revenue and growth