Gloria Xu

超过10年消费品行业市场营销多职能模块工作经验，7年电子商务消费者运营工作经验，5年企业数字化建设实践经验，2年互联网大数据乙方工作经验；精通品牌市场营销、数字化媒介营销、数字化运营管理等业务模块。作为传统业务和互联网结合型人才，同时熟悉甲方传统企业及乙方互联网公司运作模式，能够有效将传统业务与互联网技术有机结合实现业务模式创新，擅长传统企业的业务创新战略规划及业务转型落地。 More than 10 years' working experience in multi-functional modules of marketing in consumer goods industry, 7 years' working experience in e-commerce consumer operation, 5 years' practical experience in enterprise digital construction, and 2 years' working experience as Internet big data; Proficient in brand marketing, digital media marketing, digital operation management and other business modules. As a talent combining traditional business and Internet, she is familiar with the operation mode of traditional enterprise and Internet company. She can effectively combine traditional business with Internet technology to realize business model innovation, and is good at business innovation planning and business transformation of traditional enterprises.