Glennda Feng

Influencer Marketing & Campaign Specialist @ Nativex

About

I’ve always been fascinated by how people connect through language, culture, and everyday stories. My background in English language and literature taught me to pay attention not only to what people say, but also to the tone, context, and emotions behind it.That way of thinking has shaped how I approach influencer marketing. I don’t see it simply as finding creators with the right numbers. For me, it is about understanding what a brand wants to say, what local audiences care about, and how creators can bring that message to life in a way that feels natural.I enjoy helping ideas travel across markets without losing their human side, keeping communication clear enough for business goals, but warm and relevant enough for people to actually connect with.

Country

China

City

Guangzhou

Industry

Marketing & Advertising

Skill

Production Operations, Client Training, Social Media Marketing, Online Campaign Management, Influencer Marketing, Content Strategy

Experience

Influencer Marketing & Campaign Specialist

Nativex

2024-8 - 2026-2 · 1 yr 7 mos

广东省, 中国

Managed 50+ overseas influencer marketing campaigns across APAC, MENA, and North America for brands in gaming, e-commerce, tourism, IP collectibles, fashion, and lifestyle. Led creator collaboration across TikTok, Instagram, YouTube, and Facebook, from brief review and creator shortlisting to negotiation, content review, posting coordination, and reporting. Built and maintained a database of 1,200+ overseas creators across the U.S., Southeast Asia, Taiwan, Japan, and MENA. Served as the main project contact for multi-market campaigns, coordinating clients, creators, internal teams, and local partners to keep timelines and deliverables on track. Supported selected campaigns for McArthurGlen, Saudi Tourism Authority, Trip.com, HoYoverse, MOONTON, and Alibaba, including offline activations in Tokyo, Bangkok, Kuala Lumpur, and Riyadh.

Social Media Operations Specialist

Puff Media

2023-4 - 2024-2 · 11 mos

广东省, 中国

Started and operated 12+ TikTok and YouTube accounts across home, consumer electronics, jewelry, collectibles, and lifestyle categories, generating 5M+ total views. Built a pool of 800+ overseas creators and supported creator matching, content delivery, and campaign follow-up. Supported GMV-driven creator campaigns, with selected product promotions generating US$13K+ in GMV.

Product Operational Specialist

上海游昆信息技术有限公司

2022-7 - 2022-12 · 6 mos

上海市, 中国

Coordinated with product and engineering teams to deliver 18+ client-facing and testing projects from scratch. Led 22 product training sessions and helped client key users get familiar with the platform within a short onboarding period. Tracked customer usage data and supported renewal-related operation strategies, contributing to a 68% renewal success rate among paying clients.

Product Operations Intern

rednote

2021-11 - 2022-3 · 5 mos

上海市, 中国

Supported creator and merchant-side platform operations within the community and transaction product team. Helped improve professional account onboarding, verification workflows, user guides, and account governance processes. Supported process optimization that reduced average onboarding time from 12.8 days to 5.3 days and increased the successful onboarding rate from 32% to 75%.

Business Operations Intern

Trip.com Group

2021-7 - 2021-9 · 3 mos

上海市, 中国

Supported overseas travel product operations for the international business team, including product information entry, launch review, supplier communication, and OTA competitor research. Assisted in launching 70+ overseas attraction ticket and day-tour products. Tracked product performance through Google ranking, clicks, and conversion data, helping 30+ popular products maintain Top 3 positions on search result pages.