
glenn myers
welch's
About
Highly accomplished Food Service Sales Professional with 30+ years of sale & marketing experience with top consumer products companies (French’s, Unilever, and Campbell Soup). Consistently deliver above plan growth and profitability through effective “Go to Market” strategy, plan execution and P&L efficiency. Experience in managing all core functions within a business. Proven expertise within: * Organizational Restructure & Design * Channel Sales Strategies * P & L Management * Distributor HQ & Non-Commercial * Sales Training & Team Leadership * Ingredient Sales & Development * Integrated Sales & Marketing Plans * Broker Management * National Acct Management
united states
roanoke
consumer goods
management, marketing strategy, sales management, marketing, product development, customer service, strategic planning, sales operations, forecasting, new business development
Experience

welch's

national sales director
the frenchs food company

vice president national accounts
best foods
* Best Foods /Unilever * VP National Accounts Division 2/96 – 2/99 * Responsible for directing 9 national account managers, 2 marketing managers and culinary against top national & regional strategic accounts. Full brand & custom product P & L responsibility * Developed strategic sales and marketing plan that generated incremental sales of $12.5 million in 1997 and $16.3 million in 1998 exceeding $123 million annually. * Increased account penetration 33% for Best Foods Branded products (Hellmann’s, Knorr, LeGout, Thomas) through value-added segment specific programs and services. * Directed a cross-functional customization team that successfully developed and launched 68 new customer specific products generating an incremental $11.7 million. Emphasis on custom soup, sauces, bases and dressings.

region sales manager
campbell soup company
* Campbell’s Soup * Region Sales Manager, Training Manager, Sales Representative 2/85 –1/96 * Deployed, trained and managed 1 chain account manager, 7 territory managers and 2 brokers in 6 northeastern states with annual sales in excess of $20 Million. * Designed & developed Training Programs and materials for the Foodservice Division * Responsible for selling Campbell’s product portfolio to both operators and distributors.

vice president sales and marketing
cfp group
* CFP Group, Inc. * VP Sales & Marketing (Foodservice & Ingredient Divisions) 3/99 – 5/02 * CFP Group develops, manufactures and markets value-added meat and poultry products to the foodservice industry and manufacturers of packaged goods. Responsibilities includes management of national sales organization, marketing, customer service and R&D, including a 47 broker sales network. Annual revenue of $225 million with budget responsibly of $11 million (marketing, sales and brokerage) * Re-engineered national sales organization and developed “Go to Market” strategy to achieve aggressive profit and volume growth objectives. * Increased net sales by 13% or $26 million and improved profit margin by 9% through product line rationalization and strategic brand initiatives. * Designed and implemented cross-functional customer teams to support Subway, Arby’s, Chef America delivering $5.8 million in incremental revenues.

vice president sales and marketing - foodservice division
the french's food company
VP Sales & Marketing – Foodservice Division 2/11 – 3/18 Responsibilities included the management of all Sales Channels (Street/Broker, National Accounts, Non-Commercial, Cash & Carry and Ingredients), Marketing, Trade Marketing and Culinary with annual Sales exceeding $235 million with budget responsibility of $48 million (Trade, Brokerage, and Operator Contracts), $8.5 million Marketing and $24 million Overhead Costs. Within a flat industry, delivered 5 year avg. Net Revenue growth of 5.9% and COP growth of 4.4% through strategic growth platforms, effective investment, savings initiatives and overall P&L management Lead the implementation of our new digital web-based communication platform (CRM & INSPIRATOR) providing greater operator reach, penetration and engagement on NPD, Trends, Culinary Solutions and Business Building Tools. Increased overall reach by 50%

director foodservice division
b&g foods
Education
state university of new york college at oswego
business administration
glenn myers's Contact Information
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