Glaucia Metidieri

Evolved from Sales Account Executive to Senior Sales Director and COO at Oracle Brazil, leading teams with purpose and vision, driving cloud initiatives that accelerated growth, efficiency, and business impact. Main Accomplishments • Enabled strategic growth for top retailers (Renner, C&A, Oxxo, Grupo Mateus) through integrated technology solutions (ERP, CX, HCM, and Retail), enhancing operational efficiency and profitability across the value chain. • Strengthened Oracle’s leadership in the retail sector by orchestrating cross-functional collaboration (Architecture, Product, CSM, Marketing, Channels), resulting in 40% year-over-year growth. • Led the negotiation and execution of four Unlimited Agreements and two Move to Cloud engagements, aligning cloud strategy with long-term client objectives.

Focus on relationship and partnership development with financial strategic accounts - Itaú, Itaucard, Rede, XP and Porto Seguro.

Cloud, BigData & Analytics, Database and Middleware Sales Executive at Oracle Brasil

* Responsible for São Paulo Metropolitan territory development, with focus on Retail, including accounts such as GPA, Walmart, Carrefour, Magazine Luíza, Lojas Marisa, Makro, Leroy Merlin, C&C among others. * Experience and relationship in other industries such as Government, HealthCare, Mult-Industrial, Financial and Communication markets, supporting customers such as PRODESP, PRODAM, Detran, SEFAZ, Fleury, DASA, AMIL, Einstein, Abril, Grupo Estado, Folha de SP, Banco Alfa, BicBanco, Crefisa among others. * High experience on selling infrastructure for Mobile Applications development and management, based on IBM Worklight platform, including development, legacy integration, security, governance, testing and user experience analysis. * High experience on selling WebSphere porfolio, (BPM, Business Rules Management, SOA, Mobility, WebSphere Application Server, Plataform as Service – PureApplication); * Responsible for full sale cycle, from opportunity identification, pipeline and forecast management, solution development until closing the deal.

 Responsible for 20 new WebSphere Channels recruitment in São Paulo and other states, according to IBM geographical expansion initiative;  Increase by 235% the result of new license sales via channels in 2011, compared to 2010;  Recognition as "Top Seller in General Business - Americas", in fourth quarter of 2011, due to the excellent result of Channels;  Responsible for WebSphere Business Partners development, which includes selling and delivering solutions based on SOA, BPM, Business Rules Management, Application Servers and Mobility among others;  Coverage channels analysis (geography / offer / industry) in order to identify gaps and opportunities, and consequently new channels recruitment;  Recruitment and "release" of new channels / monitoring of existing ones;  Strategic planning development with Business Partners to guarantee target achievement and growth;  Channels Strategy development and demand generation tactics definition and execution;  Channels technical and sales enablement plan development;  Pipeline Analysis and forecast management;  Alignment between Channels and IBM sales team;

 Responsible for WebSphere portfolio marketing strategy. The family product includes SOA solutions, Connectivity, BPM, Business Rules Management Systems, and Application Servers among others.  Product positioning and strategy definition, sales routes development, offerings creation, pipeline analysis in order to identify gaps and opportunities, market analysis, demand generation tactics management (marketing campaigns, events and road shows, relationship marketing activities with focus on BPs and Customers), up selling and cross selling marketing activities with focus on installed base), external communications management (PR and Analysts), internal communications.  Responsible for Business Partners recruitment and development). The WebSphere brand is a worldwide and local leader, and presented 53% market share in Brazil, according to IDC, in 2010.

American multinational company that develops Database Management Solutions and EAI – Enterprise Application Integration; worldwide leader in healthcare and embedded database (IDC/2004); customers include Laboratórios Fleury, Amil, Hospital Albert Einstein, Petróleo Ipiranga, Petrobrás, PRODESP, Klabin, among others MARKETING AND LEARNING SERVICES MANAGER Report: General Director in Brazil and Marketing VP in the US Staff: 6 reports  Was responsible for marketing areas for Brazil, Chile and South Africa  Developed company start-up in Brazil, being responsible for setting up Marketing, Call Center and Telesales teams; defined company positioning strategy; hired suppliers; defined and implemented strategic planning.  In 2002, a year after its start-up in Brazil, the company was elected Company of the Year by IDG Computerworld and E-Manager magazine. In 2003, the company was again elected Company of the Year by IDG Computerworld, and in 2005 the company was elected Company of the Year by B2B Magazine  In 2003, Brazil was responsible for the Ensemble launch, a new corporate product that some months later was launched in the US and other companies. Was responsible for the launching strategy and communication campaign developed in Brazil, and repeated worldwide by the head office.  In 2005, after taking over the Learning services/Training area of the company, there was a 400% increase in number of trained professionals  During the company start-up in Chile, in 2006, was responsible for positioning strategy and company launching in the Chilean market

Report: Marketing and Services Director Staff: 6 professionals  Developed strong Institutional Marketing work, aiming to change the company’s image and visual identity by promoting and consolidating it in the market.  The company presented revenues of US$ 33M in 1999, a 17% dollar increase as compared to the previous year. This result was above the average of companies in the segment.  The company was chosen by the Sales Channels as the best distributor of IBM RS/6000 solutions of 1999, through a “Favorite Distributor” pool research conducted by the “Computer Reseller News” magazine (CRN) – IT Media.  Ação enlarged its channel network from 154 to 209 re-sales, capturing 30 new re-sales by launching an aggressive Channel Development Program.  Ação was awarded Best IBM Distributor for Latin America in 1999.

Report: Midrange Servers Product Marketing Manager Staff: 1 direct report  Managed Marketing and Communication activities for AS/400 and RS/6000 Products.  RS/6000 servers had the largest market share in Brazil in 1997 and 1998 and had an aggressive change in image and market repositioning due to the launching strategy of new products, including an event-Super AS/400-that was awarded “The 1998 Gold Event”, Promotional Case Category by About Magazine.

MARKETING SPECIALIST – 94/97 MARKETING ASSISTANT – 93/94  Developed RS/6000 Product Marketing Activities.  IVIX had revenues of US$ 100M in the year of 1996. Its main product was IBM Server RS/6000.

MBA Executive

Publicidade, Propaganda e Marketing