Craig Glaser

As the Experience Planning Manager for KIA of America’s CRM efforts, I oversee the development of campaigns that help our clients achieve their marketing objectives by architecting dynamic customer experiences across multiple touchpoints.

Led and managed the CRM analytics and strategy practice for Audi of America, focusing on driving incremental vehicle sales year-over-year across both Tier 1 and 2 initiatives.

Directly led a team of junior to senior analysts focused on implementing digital strategy and creating insights and recommendations for GM’s Owners Portal while leading analytic strategy and measurement for GM’s Vehicle Safety and Owner Engagement team tasked with the strategic outreach of vehicle recalls.

Advomas specializes in assisting uninsured hospital patients with securing a payer source. This service is provided by the hospital to the patient. My responsibilities included managing both B2B as well as B2C marketing efforts while my success was rooted in measurable analytics proving ROI within each campaign executed. This position evolved to a point where I directly managed an employee while also managing all corporate business reporting needs.

As a fraud analyst I analyzed credit card transactions and investigated suspicious user accounts to proactively prevent credit card fraud. I worked with financial institutions to tackle chargebacks and resolve disputes. Day-to-day work included inbound and outbound calls with credit card holders and financial institutions as well as transaction analysis using third-party software such as Tranzilla and Cybersource.

Dedicated and results-driven military service veteran with a distinguished record in the Israeli Defense Force (IDF) as a Combat Engineer. I held the esteemed rank of Sergeant First Class, leading and collaborating with teams to successfully execute complex engineering operations in high-pressure environments. My experience encompasses a wide range of critical tasks, from explosive ordinance disposal and route clearance to constructing vital infrastructure in support of IDF missions.