George Hoffman

George Hoffman is the CEO and Chairman of the Board of FineLine Technologies a global provider of variable data ticketing services and mobile solutions for retailers and brands. George has a proven track record of inventing, developing and bringing to market an array of innovative solutions. He has held senior executive positions with two public corporations both of which were leaders in their respective markets. He also has held CEO positions in two privately held companies which he managed and in turn successfully sold to public corporations. George is a recognized expert in the areas of global supply chain tag and labeling requirements, RFID applications for retail and other verticals, brand protection and anti-diversion. He has authored several patents in these areas. He has been quoted or featured in several leading magazines including Women’s Wear Daily, Stores, Tyre Asia, RFID Journal, NFC Times, Apparel Magazine, Mobile Commerce Daily, Mobile Marketing, Internet Retailer, and WSJ Online. Specialties include: Innovation, P&L Management, Sales Management, Acquisitions, Finance, Strategic Planning and Growing Businesses.