Gizem Önder

Managed existing domestic and international Publisher partners Searced for ways to develop new strategies to improve the publishers’ performance Researched trends and tried to recruit new publishers both local and global Identifying/prospecting new publishers and solutions for advertisers Coordinated different aspects of mobile and desktop campaigns (Business Model, Creatives, Flows, ROI, goals, budgets) Campaign optimization for related KPI’s Generated reports using third party tracking and reporting tools (Hasoffers, Adjust, Google Analytics, Google Adwords, Business Facebook) Programatic media/inventory management Performance based marketing with the analytical team Collaborated with Digitouch Business Development Team for various processes of the DMP project such as Publisher acquisitions, audience segmentation/taxonomy and tag implementation, Data pricing, reporting and measurement.

Managing key publishers Recruiting new publishers Monitoring performance of publishers and analyzing Daily weekly and monthly reports Searching for ways to develop new strategies to improve the publishers’ performance Having weekly/monthly meetings with the key publishers to keep up with the trends and to identify areas of improvement Preparing data mapping & segmentation of the Audience Target Groups

Poultry and Poultry Products-Fresh Products Marketing Intern 15/07/2015-24/08/2015 (30 workdays) Followed up the general processes and procedures of marketing Preparing the daily sales reports Controlling the supply-demand requests of the branches Attending meetings with customers Prepared and made a presentation about “Poultry markets of Turkey” Assisted the Marketing team in their daily work

Marketing Intern 01/08/2014-29/08/2014 (20 workdays) Supported the marketing meetings with agencies named “Acenteler Toplantısı” which was held in Antalya with participation of almost 1000 people. Researched and compared the websites of other AXA entities and local competitors Prepared a report about the web sites of other companies as a result of benchmark Assisted the Marketing team in their daily work

Tourism Sales&Marketing Intern 02/06/2014-11/07/2014 (30 workdays) Support the organization of special events for the customers (like Ing Bank, Reckitt Benckiser, Oracle etc.) Made the price research for the customer’s requests Responsible from the hostesses in the customer events

Courses: System analysis and algorithms, structural programming, web design, project management, database

Courses: Strategic planning, cost accounting, international marketing, financial accounting, global trade and investment, risk management, supply chain management, consumer behavior, e-marketing, integrated marketing communication, management of strategies and communication campaigns