Gizem BAŞAR

• Managed and coordinated the company’s social media presence, including content planning, publishing, and performance monitoring across digital platforms. • Analyze campaign performance, user behavior, and ROI to optimize conversion funnels and engagement metrics. • Lead digital marketing strategy for a B2B SaaS product, focusing on customer acquisition, brand positioning, and demand generation. • Plan and execute multi-channel digital campaigns aligned with business and sales objectives. • Excel in building strong customer relationships and strategic partnerships, driving mutual success through proactive communication and collaborative problem-solving. • Worked closely with sales teams to support lead generation, track inbound demand, and improve conversion from marketing-qualified leads (MQLs) • Created SEO-optimized blog content, LinkedIn newsletters, and brand-aligned social media copy to support inbound marketing and brand visibility. • Utilize data-driven insights to improve campaign effectiveness and decision-making. • Proficient in using Canva and CapCut for creating engaging visual and video content for marketing and communication purposes

• Possessing a strong understanding of digital marketing strategies, SEO, SEM, social media, email marketing, and content marketing. • Planned and executed integrated marketing and sales campaigns in coordination with suppliers, agencies, and event partners. • Monitored campaign performance, evaluated digital marketing ROI and prepared weekly and monthly sales & profitability reports. • Conducted competitor price analysis and market research to support pricing and campaign decisions. • Managed budgeting, purchasing, invoicing, and reporting processes using SAP ERP. • Worked closely with internal departments to resolve campaign, product, and planning issues. • Supported product launches, promotions, and in-store/digital visibility strategies. • Prepare new product forms, new supplier forms, price change forms, and oversee all related processes.

• Planned and managed digital marketing and influencer campaigns, analyzing performance and optimization opportunities. • ⁠Participate in event planning, brand activations and sponsorship activities • Evaluated and optimized Google Ads, Meta Ads, YouTube Ads, and analytics data to improve campaign effectiveness. • Managed corporate social media channels (Instagram, TikTok, Facebook, X). • Produced creative social media content and campaign assets in collaboration with design and content teams. • Using e-commerce platforms such as Shopify, Ideasoft, and İkas. • Proficient in using Canva and CapCut for creating engaging visual and video content for marketing and communication purposes • Analyzed category trends, customer behavior, and competitive landscape to guide marketing decisions. • Developed online marketing strategies to support international sales and market expansion. • Evaluate the prices and quality of suppliers, negotiate purchase prices and terms, manage supplier sources, and analyze price proposals and financial reports.

• Evaluated the relevance, quality, and effectiveness of digital ads and social media content. • Possessing a strong understanding of digital marketing strategies, social media, email marketing, and content marketing. • Review targeted ads on social media and provide constructive, detailed feedback on their content, appearance, relevance, overall quality as well as cultural relevance in different countries.

• Analyze and provide feedback on text, web pages, images, and other types of information for clients using an online tool such as EWOQ • Evaluate and optimize different networks such as Google Ads, Analytics, Meta Ads, YouTube Ads to improve marketing strategy and initiatives • Rate the relevance of search results • Developed a strong understanding of user behavior, ad relevance, and performance metrics.

• Planned and coordinated purchasing, logistics, distribution, and customer service operations. • Monitored supply chain performance, costs, and efficiency. • Negotiated with suppliers and customers to improve operational efficiency and sustainability. • Analyzed transportation and raw material costs to support cost optimization.

• Led and coordinated training and diving operations. • Developed strong communication, leadership, and responsibility skills in high-risk environments.

• Participated in corporate orientation programs and internal training sessions. • Analyzed chemical compositions of products to support quality control and compliance standards. • Assisted cross-functional teams including laboratory, R&D, and management, contributing to daily operational and analytical processes.