Gizem Aryet Uslubaş

Digital Marketing and E-commerce Senior Director @ Jolly Tur

About

With over fifteen years of experience in marketing and ten years of experience in digital marketing and ecommerce, I am a passionate and results-oriented leader who strives to create value and impact for both customers and businesses. As the Digital Marketing and Ecommerce Director at Jolly Tur, I oversee the strategy, execution, and optimization of multi-channel campaigns, digital products, and ecommerce platforms, leveraging data, analytics, and customer insights to drive growth and innovation. Previously, I was the Senior Digital Marketing Manager at Etstur, where I managed the digital marketing team and led the development and launch of new products and features. I also have a strong background in marketing management. I have a MBA from Istanbul Bilgi University, a B.Sc. in Chemical Engineering and a B.Sc. in Food Engineering (double major) from Istanbul Technical University, and multiple certifications in digital product management. I have a keen interest in learning new technologies and trends in the digital space. My core competencies include digital marketing, multi-channel campaign management, digital product development, ecommerce, customer experience, data-driven decision making, team leadership, and collaboration. I am motivated by the mission of Jolly Tur to provide the best travel experiences and services to its customers, and I am excited to bring my diverse perspectives and experiences to the team.

Country

Türkiye

City

Istanbul

Industry

Leisure, Travel & Tourism

Skill

Digital marketing, Digital Strategy, Digital Transformation, Internet Banking, Marketing, SAS Programming, Product Management, Banking, Business Intelligence, Business Development, Product Development, Marketing Strategy, Campaign Management, Product Marketing, Agile Methodologies, Agile Project Management, SEO (Arama Motoru Optimizasyonu), Customer Acquisition, Web Analytics, Pazarlama Yönetimi

Experience

Digital Marketing and E-commerce Senior Director

Jolly Tur

2026-7 - Present · 3 mos

İstanbul, Türkiye

Digital Marketing and E-commerce Director

Jolly Tur

2023-12 - 2026-7 · 2 yrs 8 mos

Senior Digital Marketing Manager

Etstur

2022-1 - 2023-12 · 2 yrs

Marketing Manager

Hepsiburada (NASDAQ: HEPS)

2021-10 - 2021-12 · 3 mos

Digital Marketing Manager

Eczacıbaşı Yapı Ürünleri

2020-4 - 2021-10 · 1 yr 7 mos

Turkey

Managing digital assets of Eczacibasi Building Products Division Managing digital transformation projects for web and alternative channels of EBPD brands (VitrA & Artema) Responsible of Digital Marketing Departmant budget. Determination of digital strategy to achieve business targets

Senior Digital Marketing Specialist

Eczacıbaşı Yapı Ürünleri

2018-4 - 2020-3 · 2 yrs

- Responsible of Digital Transformation Projects o Virtual Showroom / Digital Showroom Project - V-Design o Digital Product Catalogue Project / Price List o Subdomain Generator Project o VitrA Tile Calculator App - V-Tile o Digital Asset Management Project - Analyzing and optimizing of digital actions in order to leverage online engagement, customer acquisition, lead generation and sales conversion metrics. - Executing content marketing and SEO based on performance metrics - Digital projects management for web and alternative channels of EBPD brands (VitrA & Artema) - Working closely with digital agencies to determine the best digital strategy in order to achieve business targets - Evaluating new and innovative digital marketing possibilities,

Digital Transformation and Product Development Manager

ING

2017-8 - 2018-4 · 9 mos

Istanbul, Turkey

- Digital Transformation Projects management Projects: o SME 2.0 Project Digital Product Owner (Agile Project) o "Kobi Hızlı Kredi" Project Management (Agile Project) – Development of onboarding, loan disbursement, POS processes for mobile banking o SME & Mid-Corporate Lending Lead-To-Cash Project Stream Owner - Agile team management - Mobile, Internet and Call Center Channels development for SME and commercial segments - Digital products development (loan, deposit, assistant services, etc.) and determining strategies for digital products usage. - Developing strategic approach to digital banking services for SME, Commercial and Corporate segments - Providing coordination with digital banking unit and 3rd parties

Marketing and Analytics Assistant Manager

Akbank

2013-7 - 2017-8 · 4 yrs 2 mos

• Working on the marketing projects about products and running various marketing campaigns. • Analyzing market segments with SAS and create effective business and marketing plans in the micro segment. • Determining strategies for products and taking actions to increase the usage and efficiency of products. • Determining marketing and sales strategies and campaigns for the field sales representatives. • Calculating running rates and developing strategies about growth plan. • Agile Team Member of End to End Digitalization Project of Akbank (6 months).