giuseppe coco

* Planning, realization and support for ad hoc initiatives for our customers * Quantitative and qualitative evaluation of our campaigns’ outcomes * Brand management in order to increase mag readers * SEO * Social Media to promote new releases * Graphic design * Product development (magazine, website, app) * Account Management for our advertisers * Monitoring of the clients’ performances * Consulting and sales of advertising space * Market research on adventure tourism trends * Key achievements: As Marketing and Communication Manager, I successfully increased the brand's overall social media exposure. I achieved such goal by promoting on line competitions, setting up and realising a social media calendar and implementing content marketing techniques. I have also been involved with the development of offline initiatives, such as the participation to the world championship Wissa 2017, in Russia.

Auditing of Italian companies’ employer branding;

Analysis of the engagement produced, the contents published and the community engendered on Facebook by Oxfam Italia from November 2013 to March 2014;

* Evaluation of social media campaigns (through Google Analytics, Facebook Insights, Tweetreach and Klout) * SEO * Editing for website, social media and monthly newsletter * Design and production of graphic contents (both videos and photos ) for social media and website * Setting up of social media organic campaigns and their implementation (posts scheduling, monitoring etc…) * Planning and support for marketing and public events * Design of printed material (posters, brochures and fliers ) for both internal and external communications

* Grandi Navi Veloci, Genoa, Italy * Promotion of the services on board * Face-to-face customer care