Giulio Cinelli
General Manager - Greater China & ASEAN at Litokol @ Litokol Lab
About
Results-driven General Manager with over 15 years of experience in business development, strategic sales management, and commercial operation across Asia, the United State of America, and Europe. Proven track record of expanding market presence, driving revenue growth, and securing high-level partnership in building materials, furniture, food & beverage, luxury goods and fashion industry. Skilled in negotiation, relationship management, and market penetration strategies. Highly adaptable in navigating multicultural markets and available for frequent international travel (40% monthly) to sustain business growth.
Hong Kong SAR
Hong Kong
Building Materials
Chinese, Intellectual Property, Corporate Law, Litigation, European Law, Alternative Dispute Resolution, Civil Litigation, Due Diligence, Commercial Litigation, Dispute Resolution, Legal Assistance, Contract Negotiation, Mediation, International Law, Foreign Investment, Document Drafting, Competition Law, Copyright Law, International Relations, Administrative Law
Experience

General Manager at Litokol Building Materials (Shanghai) Co., Ltd.
Shanghai - PRC
Litokol is a leading global manufacturer of mortars, cement adhesives, epoxy grouts, sealants and waterproofing additives for furniture, flooring (tiles and mosaics), swimming pools and the building materials industry. My role encompasses the following responsibilities: Led commercial expansion across Asian markets, achieving sales growth and market penetration. Defined and executed sales strategies, forecasting revenue, setting financial targets to drive profitability. Led and mentored the sales team, acting as interim Sales Director to enhance performance and results. Developed and maintained long-term relationships with key clients, distributors and contractors. Negotiated and closed high-value contracts and purchase orders, securing profitable partnerships. Oversaw P&L, budgeting, financial planning to align with company objectives and resource allocation. Collaborated with shareholders and the CEO to enhance business processes and operational efficiency. Conducted in-depth market analysis to refine pricing models, brand positioning, go-to-market strategies. Led recruitment, talent development, and team-building initiatives to foster productive work environment. Represented the company at industry trade fairs to increase brand visibility and market presence. Organized training sessions and on-site technical support for clients to enhance product knowledge. Launched and promoted new products, implementing tailored go-to-market strategies. Developed business collaborations with partners (OEM, Private Label, etc.). Established showrooms and offices, overseeing renovations and operational setup. Conducted business travel up to 40% per month across Greater China [Mainland China, Hong Kong, Taiwan], ASEAN [Indonesia, Thailand, Vietnam, etc.] and Europe, ensuring direct engagement with key clients, distributors, stakeholders and strategic partners.

International Business Advisor
Shanghai City, China
Macchi di Cellere Gangemi is an international consulting firm, operating in Asia and Europe, assisting foreign enterprises in expanding overseas by providing expertise in tax, legal, and corporate advisory services. My role encompassed the responsibilities listed below: Identified and established strategic partnerships with national distributors across multiple markets. Assessed production facilities and partners’ commercial networks to ensure operational efficiency. Negotiated commercial agreements with clients, driving revenue growth and business expansion. Conducted office site inspections and warehouse audits to evaluate business performance. Attended industry exhibitions to identify key market players and emerging business opportunities. Provided on-site support to partners during promotional events and showroom inaugurations. Managed the relocation of legal headquarters and administrative offices, optimising business operations. Led business advisory projects on market entry strategies and corporate restructuring. Advised foreign enterprises on risk management, tax compliance, and investment strategies. Oversaw due diligence processes for M&A transactions, assessing potential risks and opportunities. Negotiated licensing agreements, OEM contracts, and commercial partnerships. Conducted legal and regulatory analyses for foreign companies entering Asian markets.

International Counsel
Shanghai City, China
Mercanti Dorio e Associati is an international consulting firm, operating across Asia and Europe, assisting foreign enterprises in expanding overseas by providing expertise in tax, legal, and corporate advisory services. My role encompassed the following responsibilities: Advised foreign companies on business expansion, regulatory compliance, and contract negotiations. Led negotiations and drafted legal agreements for distribution partnerships and joint ventures. Managed corporate establishment procedures and supported market entry-exit strategies. Developed Intellectual Property protection strategies, and advised on labour and employment litigation. Supervised and managed a multicultural team, improving overall operational efficiency. Oversaw outsourced services to local partners, ensuring adherence to quality and compliance standards. Reported directly to European headquarters, identifying strategic areas for improvement.

International Counsel
Jade & Fountain PRC Lawyers
Shanghai City, China
Advised foreign companies on business expansion, regulatory compliance, and contract negotiations. Led negotiations and drafted legal agreements for distribution partnerships and joint ventures. Managed corporate establishment procedures and supported market entry-exit strategies. Developed Intellectual Property protection strategies, and advised on labour and employment litigation. Supervised and managed a multicultural team, improving overall operational efficiency. Oversaw outsourced services to local partners, ensuring adherence to quality and compliance standards. Reported directly to European headquarters, identifying strategic areas for improvement.

Associate
Zhonglun W&D Law Firm
Shanghai City, China
Advised foreign companies in Fashion, Food & Beverage industries on business development strategies. Conducted market research, partner screenings, and entry-exit strategy analysis. Provided legal support for corporate establishment, regulatory compliance, and contract negotiations.

Junior Associate
Studio Legale Olivieri, Ciapetti & Partners, Firenze
Firenze
Assisted the Honorary Consul of the Grand Duchy of Luxembourg in managing high-profile legal cases. Drafted legal documents, handled client relations, and participated in court hearings.

Legal Trainee
Valori & Partners Law Firm
Florence Area, Italy
Drafted legal documents, managed credit collections, and assisted in litigation proceedings. Participated in hearings, investigations, and interrogations related to civil and criminal cases.

Intern
Shanghai, China
Provided local support to Italian companies, assisting in business development, market research, and strategic marketing initiatives. Organized corporate events and industry networking opportunities to enhance market presence and foster business growth.

Tutor
Florence Area, Italy
Organized and conducted professional development and advanced training courses for entrepreneurs and professionals (lawyers, accountants, etc.). Covered various topics, including commercial, legal, and business matters, to keep participants updated on the latest industry developments.
Education
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