Giulio Cinelli

Giulio Cinelli

General Manager - Greater China & ASEAN at Litokol @ Litokol Lab

About

Results-driven General Manager with over 15 years of experience in business development, strategic sales management, and commercial operation across Asia, the United State of America, and Europe. Proven track record of expanding market presence, driving revenue growth, and securing high-level partnership in building materials, furniture, food & beverage, luxury goods and fashion industry. Skilled in negotiation, relationship management, and market penetration strategies. Highly adaptable in navigating multicultural markets and available for frequent international travel (40% monthly) to sustain business growth.

Country

Hong Kong SAR

City

Hong Kong

Industry

Building Materials

Skill

Chinese, Intellectual Property, Corporate Law, Litigation, European Law, Alternative Dispute Resolution, Civil Litigation, Due Diligence, Commercial Litigation, Dispute Resolution, Legal Assistance, Contract Negotiation, Mediation, International Law, Foreign Investment, Document Drafting, Competition Law, Copyright Law, International Relations, Administrative Law

Experience

Litokol Lab

General Manager - Greater China & ASEAN at Litokol

Litokol Lab

LinkedIn
2021-11 - 2025-7 · 3 yrs 9 mos

Shanghai - PRC

Litokol Lab

General Manager at Litokol Building Materials (Shanghai) Co., Ltd.

Litokol Lab

LinkedIn
2017-12 - 2021-10 · 3 yrs 11 mos

Shanghai - PRC

Litokol is a leading global manufacturer of mortars, cement adhesives, epoxy grouts, sealants and waterproofing additives for furniture, flooring (tiles and mosaics), swimming pools and the building materials industry. My role encompasses the following responsibilities: Led commercial expansion across Asian markets, achieving sales growth and market penetration. Defined and executed sales strategies, forecasting revenue, setting financial targets to drive profitability. Led and mentored the sales team, acting as interim Sales Director to enhance performance and results. Developed and maintained long-term relationships with key clients, distributors and contractors. Negotiated and closed high-value contracts and purchase orders, securing profitable partnerships. Oversaw P&L, budgeting, financial planning to align with company objectives and resource allocation. Collaborated with shareholders and the CEO to enhance business processes and operational efficiency. Conducted in-depth market analysis to refine pricing models, brand positioning, go-to-market strategies. Led recruitment, talent development, and team-building initiatives to foster productive work environment. Represented the company at industry trade fairs to increase brand visibility and market presence. Organized training sessions and on-site technical support for clients to enhance product knowledge. Launched and promoted new products, implementing tailored go-to-market strategies. Developed business collaborations with partners (OEM, Private Label, etc.). Established showrooms and offices, overseeing renovations and operational setup. Conducted business travel up to 40% per month across Greater China [Mainland China, Hong Kong, Taiwan], ASEAN [Indonesia, Thailand, Vietnam, etc.] and Europe, ensuring direct engagement with key clients, distributors, stakeholders and strategic partners.

Macchi di Cellere Gangemi

International Business Advisor

Macchi di Cellere Gangemi

LinkedIn
2015-8 - 2017-11 · 2 yrs 4 mos

Shanghai City, China

Macchi di Cellere Gangemi is an international consulting firm, operating in Asia and Europe, assisting foreign enterprises in expanding overseas by providing expertise in tax, legal, and corporate advisory services. My role encompassed the responsibilities listed below: Identified and established strategic partnerships with national distributors across multiple markets. Assessed production facilities and partners’ commercial networks to ensure operational efficiency. Negotiated commercial agreements with clients, driving revenue growth and business expansion. Conducted office site inspections and warehouse audits to evaluate business performance. Attended industry exhibitions to identify key market players and emerging business opportunities. Provided on-site support to partners during promotional events and showroom inaugurations. Managed the relocation of legal headquarters and administrative offices, optimising business operations. Led business advisory projects on market entry strategies and corporate restructuring. Advised foreign enterprises on risk management, tax compliance, and investment strategies. Oversaw due diligence processes for M&A transactions, assessing potential risks and opportunities. Negotiated licensing agreements, OEM contracts, and commercial partnerships. Conducted legal and regulatory analyses for foreign companies entering Asian markets.

Mercanti e Associati – Studio legale e tributario

International Counsel

Mercanti e Associati – Studio legale e tributario

LinkedIn
2013-10 - 2015-7 · 1 yr 10 mos

Shanghai City, China

Mercanti Dorio e Associati is an international consulting firm, operating across Asia and Europe, assisting foreign enterprises in expanding overseas by providing expertise in tax, legal, and corporate advisory services. My role encompassed the following responsibilities: Advised foreign companies on business expansion, regulatory compliance, and contract negotiations. Led negotiations and drafted legal agreements for distribution partnerships and joint ventures. Managed corporate establishment procedures and supported market entry-exit strategies. Developed Intellectual Property protection strategies, and advised on labour and employment litigation. Supervised and managed a multicultural team, improving overall operational efficiency. Oversaw outsourced services to local partners, ensuring adherence to quality and compliance standards. Reported directly to European headquarters, identifying strategic areas for improvement.

Jade & Fountain PRC Lawyers

International Counsel

Jade & Fountain PRC Lawyers

2013-10 - 2015-7 · 1 yr 10 mos

Shanghai City, China

Advised foreign companies on business expansion, regulatory compliance, and contract negotiations. Led negotiations and drafted legal agreements for distribution partnerships and joint ventures. Managed corporate establishment procedures and supported market entry-exit strategies. Developed Intellectual Property protection strategies, and advised on labour and employment litigation. Supervised and managed a multicultural team, improving overall operational efficiency. Oversaw outsourced services to local partners, ensuring adherence to quality and compliance standards. Reported directly to European headquarters, identifying strategic areas for improvement.

Zhonglun W&D Law Firm

Associate

Zhonglun W&D Law Firm

2013-3 - 2014-2 · 1 yr

Shanghai City, China

Advised foreign companies in Fashion, Food & Beverage industries on business development strategies. Conducted market research, partner screenings, and entry-exit strategy analysis. Provided legal support for corporate establishment, regulatory compliance, and contract negotiations.

Studio Legale Olivieri, Ciapetti & Partners, Firenze

Junior Associate

Studio Legale Olivieri, Ciapetti & Partners, Firenze

2012-3 - 2013-2 · 1 yr

Firenze

Assisted the Honorary Consul of the Grand Duchy of Luxembourg in managing high-profile legal cases. Drafted legal documents, handled client relations, and participated in court hearings.

Valori & Partners Law Firm

Legal Trainee

Valori & Partners Law Firm

2009-11 - 2012-2 · 2 yrs 4 mos

Florence Area, Italy

Drafted legal documents, managed credit collections, and assisted in litigation proceedings. Participated in hearings, investigations, and interrogations related to civil and criminal cases.

Italian Chamber of Commerce in China CCIC

Intern

Italian Chamber of Commerce in China CCIC

LinkedIn
2010-3 - 2010-9 · 7 mos

Shanghai, China

Provided local support to Italian companies, assisting in business development, market research, and strategic marketing initiatives. Organized corporate events and industry networking opportunities to enhance market presence and foster business growth.

Università degli Studi di Firenze

Tutor

Università degli Studi di Firenze

LinkedIn
2008-10 - 2009-10 · 1 yr 1 mo

Florence Area, Italy

Organized and conducted professional development and advanced training courses for entrepreneurs and professionals (lawyers, accountants, etc.). Covered various topics, including commercial, legal, and business matters, to keep participants updated on the latest industry developments.

CINN Worldwide, Inc.

Intern

CINN Worldwide, Inc.

LinkedIn
2007-1 - 2007-10 · 10 mos

New York

Supported the Vice Italian Consul in publishing articles in America Oggi newspaper. Organized classical musical concerts and corporate events at Carnegie Hall (Manhattan). Attended mediation sessions and assisted in diplomatic negotiations.

Education

East China University of Political Science and Law

East China University of Political Science and Law

LinkedIn

International Law and Legal Studies

2013 - 2015 · 2 yrs

International Juris Master Program In International Economic Law

Università degli Studi di Firenze

Università degli Studi di Firenze

LinkedIn

Professional course - C.E.D.I.C.

2009 - 2009
Università degli Studi di Firenze

Università degli Studi di Firenze

LinkedIn

International Trade Law

2003 - 2009 · 6 yrs
Università degli Studi di Firenze

Università degli Studi di Firenze

LinkedIn

Alternative Dispute Resolution

2006 - 2006

Giulio Cinelli's Contact Information

Email

******@***.com

Phone

(**) *** ****

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