Giulia de Oliveira

Guided startups in refining business ideas using Lean Startup, Design Thinking and Customer Development. Supported entrepreneurs in mapping hypotheses, planning experiments and analysing evidence during weekly consulting sessions. Helped founders conduct market research, customer interviews and opportunity assessments. Assisted companies in developing business cases and improving internal processes linked to innovation. Guided investment readiness, value proposition refinement and strategic positioning. Facilitated workshops and training sessions on innovation methods, experimentation and customer discovery.

Softlanding • Go-to-Market • Business Development • Strategic Partnerships I support international companies through the softlanding process in Brazil and LATAM — from feasibility studies and GTM planning to market validation and business development. I blend strategic thinking with customer insight and agile execution to help companies scale globally. My role spans research, design, positioning, and partnership building, often collaborating with remote teams and early-stage founders. Key areas: Softlanding strategy & operational setup Remote SaaS expansion support B2B channel partnerships (distributors, influencers, institutions) PMF validation & customer discovery Brand localization & strategic positioning for LATAM Sales enablement & onboarding playbooks Agile planning (OKRs, Notion, Miro, Trello) Representation at major industry events Projects: Led market-entry and partner strategy for a global beauty tech SaaS Built a go-to-market & pricing plan for a European EdTech startup Designed onboarding and sales playbooks for a B2B platform Facilitated strategic roadmap & KPIs for a creative agency entering LATAM

Led the softlanding and business development strategy for Altegio, a remote-first global SaaS platform for beauty & wellness. Responsibilities: Conducted strategic market research in the salon & beauty sector Developed channel partnerships with major cosmetics brands, distributors, and institutions Structured and scaled a localized influencer program with 20+ active partners Designed onboarding materials and sales enablement assets for partners Coordinated GTM execution with global marketing teams Represented the brand at key national trade shows and regional events Results: • Increased national brand visibility and local trust through targeted partnerships • Expanded salesforce reach by 10x through distributor alliances • Positioned Altegio as an educational reference by co-creating a training program in collaboration with top universities

Led multicultural, cross-functional projects supporting international companies entering the Brazilian market — acting as a bridge between global strategy and local execution. Key activities: Conducted trend analysis, market research, and feasibility studies Designed market positioning and pricing strategies tailored to LATAM Facilitated customer discovery and user research in Portuguese Developed channel programs and strategic B2B partnerships Created go-to-market playbooks and freemium model strategies Managed KPI dashboards (Notion, Google Sheets) across global teams Collaborated with founders and product teams across 5+ countries Results: Created a full partnership program for a global EdTech, growing its local network by 30% Proposed GTM and repositioning plan for a European creator platform Built an influencer acquisition funnel that unlocked new growth channels in Brazil

Supported innovation and new business development initiatives in the pharmaceutical and beauty industries. Main responsibilities: Conducted P&L and launch feasibility analysis for new products Designed pricing models and demand forecasts using market data Created dashboards and performance reports (Power BI) Mapped trends in wellness and pharma using competitive analysis Designed early-stage business cases for internal validation Supported vendor negotiations and onboarding processes Results: Validated the viability of 4+ new products (>$5M in projected revenue) Improved pricing accuracy and forecasting through structured modeling Contributed to the development of two new product lines

Led innovation and digital growth strategies in a regional B2B retail group focused on construction materials and customer experience. Core activities: Mapped customer journeys and identified friction points Designed and implemented KPIs across sales and marketing Structured the company’s internal innovation committee Planned digital campaigns and training programs Managed supplier relationships and agile sprints (Kanban) Used tools like Trello and Notion to streamline cross-team planning Results: Boosted e-commerce revenue by 300% in 12 months Improved customer conversion by 45% via CX and funnel redesign Delivered brand repositioning with data-led service design

Planning of Communication Campaigns (online and offline); Conducting market research; Interaction with Communication Agency; Organization of events and webinars; E-commerce management; Creating incentive campaigns.

Brand Portfolio Management; Product Management; Product Development; Research & Development; Conducting market and consumer research; Event organisation; KPI's Management; Achievements: Creation of “Gift Products” for Stores, exploring new consumption opportunities, resulting in increased cross-selling