Giulia Sartorelli

Global Head of Brand Content Lancia @ Stellantis

Country

Italy

City

Greater Turin Metropolitan Area

Industry

Marketing & Advertising

Skill

Marketing digitale, Media planning, Content Marketing, Pubblicità, Marketing Strategy, Advertising, Strategia di marketing, Marketing communication, Marketing Communications

Experience

Global Head of Brand Content Lancia

Stellantis

2024-5 - Present · 2 yrs 5 mos

Torino

Marketing Communication, Media & Brand Content Manager | Jeep Brand

Stellantis

2023-2 - 2024-5 · 1 yr 4 mos

Torino, Piemonte, Italia

Brand Marketing Communication Manager | Jeep Brand

Stellantis

2021-1 - 2022-2 · 1 yr 2 mos

Torino, Piemonte, Italia

Brand Marketing Communication Manager | Jeep Brand

FCA Fiat Chrysler Automobiles

2018-4 - 2021-1 · 2 yrs 10 mos

Torino, Italia

Media Manager EMEA

FCA Fiat Chrysler Automobiles

2014-6 - 2018-3 · 3 yrs 10 mos

Torino, Italia

Responsible of FCA Brands central media strategies and their development in Emea Markets plans. ADV Budget setting. Competitive analysis, SOV/SOM, thresholds analysis. Relationship with Media Center, Partners and Media Owners.

Fiat Communication International Coordination - EMEA Region

FCA Fiat Chrysler Automobiles

2013-4 - 2014-5 · 1 yr 2 mos

Torino, Italia

Main responsability: - International coordination of the Fiat Brand ATL communication Main activities -International brand image and communication coherence supervision (European Markets) -Markets Media Plan supervision (media mix, strategic models, communication investment for model launches) -Communication investment ROS analysis -European campaign development -HQ budget management and Markets communication spending overview -Pre/post campaign tests and competitors communication strategy analysis

Lancia Communication International Coordination - EMEA Region

FCA Fiat Chrysler Automobiles

2011-10 - 2013-4 · 1 yr 7 mos

Torino, Italia

Main responsability: - International coordination of the Lancia Brand ATL communication Main activities -International brand image and communication coherence supervision (European Markets) -Markets Media Plan supervision (media mix, strategic models, communication investment for model launches) -Communication investment ROS analysis -European campaign development -HQ budget management and Markets communication spending overview -Pre/post campaign tests and competitors communication strategy analysis

$TBWA\Worldwide$

Account

TBWA\Worldwide

2011-5 - 2011-10 · 6 mos

Milano, Italia

ADV campaign development– full service - (TV, Print, Radio), On Line Activities (web site, viral projects, ecc..), Collateral activities (Pop communication, promo activities ecc..). Competitors’ analysis and review management. Main Clients: - Eni Gas&Power S.p.A. - Snam Rete Gas S.p.A.