Gitanjali Tiwari

Sr.Executive in digital Marketing @ Felix Hospital

About

Results-driven Digital Marketing Executive with hands-on experience in setting up and managing full-scale inbound marketing strategies across calls, chat, email, and WhatsApp. Skilled in lead generation, CRM-based retention marketing, and campaign alignment with clinical teams. Proven expertise in social media marketing (Facebook, Instagram, LinkedIn, YouTube), email campaigns, copywriting, keyword research, and performance tracking via Google Analytics and GMB. Adept at managing digital sales funnels, enhancing online visibility, and supporting website content through WordPress. Strong analytical and reporting skills using Excel dashboards to drive data-informed decisions.

Country

India

City

Delhi

Industry

Hospital & Health Care

Skill

Market Analysis, Social Media Marketing, Digital Marketing, Online Marketing, Marketing, Marketing Strategy, Product Marketing, Email Marketing, Customer Relationship Management (CRM), Strategy, Search Engine Optimization (SEO), WordPress, omnichanel

Experience

Sr.Executive in digital Marketing

Felix Hospital

2024-6 - Present · 2 yrs 4 mos

Noida, Uttar Pradesh, India

Led the end-to-end setup of a digital marketing project, covering strategy, tools, and multi-channel execution. Managed social media (Facebook, Instagram, LinkedIn) with content calendars, paid ads, and audience engagement. Launched automated WhatsApp and SMS campaigns for B2C outreach, promotions, and lead follow-ups. Executed email marketing via Mailchimp, retention, and awareness. Implemented off-page SEO strategies and optimized GMB listings to boost local visibility. Ran B2C campaigns focused on patient engagement, health camps, and clinic promotions. Used CRM (Laed Squared/Salesforce) for lead tracking, segmentation, and automation. Coordinated with HIS systems to sync data and support patient journey integration. Analyzed campaign performance using Google Analytics, and CRM dashboards to improve ROI.

Digital Marketing Executive

Felix Hospital

2023-5 - 2024-6 · 1 yr 2 mos

Noida, Uttar Pradesh, India

Digital Marketing Executive

Sarvodaya Healthcare

2022-12 - 2023-5 · 6 mos

Faridabad, Haryana, India

Developed and executed digital inbound marketing via calls, chat, email, and WhatsApp; managed lead nurturing and retention using CRM. Coordinated with doctors and internal teams to align campaign goals; handled email marketing, copywriting, and keyword research. Monitored and analyzed performance using Google Analytics and Google My Business (GMB) insights; supported digital sales and lead conversion. Managed social media marketing (SMM) across Facebook, Instagram, LinkedIn, and YouTube to ensure consistent brand presence and engagement. Assisted in website management and content updates using WordPress; created and maintained reports and dashboards in MS Excel.