Gita Rao-Prasad

Lead global brand-to-demand marketing for an AI-driven IT performance and observability platform, with full ownership of strategy and execution across brand, digital, demand generation, field marketing, ABM, marketing operations, and creative services. My team is focused on increasing brand visibility, accelerating pipeline growth, and translating engagement into measurable pipeline impact across North America, EMEA, APAC, and LATAM. Partnered closely with Sales, Product Marketing, and external vendors/agencies to ensure every initiative is aligned to pipeline objectives and market expansion priorities, while scaling a data-driven, high-velocity growth engine grounded in operational excellence.

Marketing exec leading growth for Agora real-time engagement. Partner closely with head of product, CRO, and CSO to ensure marketing efforts have an impact on business. Work on business strategy, operations, ARR growth, pipeline generation, customer engagement and sales qualification. Responsible for a multi-channel marketing mix across the full-funnel - growth experiments, optimization, testing, and data analysis. Key Results: - Scale/lead marketing team and create a full-funnel growth organization - Increase in MQLs, SQLs and Opps created by more than 1.5x YoY - Introduced a verticalized, solution-based approach to marketing focused on top 3 verticals, customized by Geo - Play an integral role in developing a marketing and sales aligned strategy - Managed multi-million dollar budget with appropriate allocations by Geo and Channel mix - Promoted company brand via media articles - published author with VentureBeat My organization comprises: - Demand Marketing Managers - Acquisition, Engagement and Nurture - Digital Marketing - SEM, Social, Intent-based ABM, Display - Programmatic, Native Ads, etc. - Field Marketing - Marketing Development Reps ( A new team I initiated to enable better qualified leads to Sales) - Demand Content development - in collaboration with Product and Sales teams - Marketing Analytics & Operations - Automation software procurement & management including tools to increase funnel velocity