Gislaine Orico

Field Marketing Manager @ Dell Technologies

About

. More than 17 years of experience in Trade Marketing area, developed in national and international companies: LG Electronics, Visual Presence, Lexmark do Brasil, Officer Distribuidora, Apple Computer Brasil; . Experience in developing and implementing action plans focused on Sales Channels (Retail, Reseller and Distributor); . Trade and COOP budget control and management; . Interpersonal relationship skills with corporate clients l(retailers and distributors); . Alignment with commercial area to work on implementation of trade marketing strategies, ensuring attainment of sales goals . Participation in store projects and POP material development Languages: » Fluent English – spoken/written . Improvement course at The Center for English Studies – Florida/USA - 1998 . TOEIC certificate - 910 points » Basic Spanish – spoken/written . Studies at CNA from 2001 to 2004 Education: » MBA in Marketing (2003/2004) Fundação Getúlio Vargas » Graduated in Translator/Interpreter - English/Portuguese (2001) Centro Universitário Ibero-Americano Courses: » Digital Marketing for Sales (FIA in company course) - On going » Digital Marketing (São Paulo Digital School) » Digital Marketing Planning (São Paulo Digital School) » Building and Managing brand in the digital environment (São Paulo Digital School) » 360o content for brands in the digital environment (São Paulo Digital School) » English (Alumni) » Retail Management (FIA in company course) » New Managers Course (LG) » Workshop: Leadership (CIESP) » Workshop: III ABA Trade – POS in the Marketing Mix (ABA) » Shopper Behavior (ESPM)

Country

Brazil

City

São Paulo

Industry

Electrical & Electronic Manufacturing

Skill

Trade Marketing, Retail, Market Planning, Business Planning, Competitive Analysis, Marketing, Marketing Management, Product Marketing, Market Analysis, Marketing Strategy, Product Management, Digital Marketing, Key Account Management, Product Launch, Sales Operations

Experience

Field Marketing Manager

Dell Technologies

2022-4 - Present · 4 yrs 5 mos

Trade Marketing Manager

LG Electronics

2009-9 - 2022-3 · 12 yrs 7 mos

Trade Marketing Project Manager

Visual Presence

2007-8 - 2009-9 · 2 yrs 2 mos

» Aug/ 2007 - Sep/2009 – Visual Presence Marketing Integrado Ltda. American Multinational Trade Marketing agency focused on Latin American markets and large clients in Brazil such as Nokia, Vivo, Motorola and Philips. - SanDisk Project Manager – Retail Channel Reporting to Sales Director Responsible for analyzing company´s briefings in order to propose the most appropriate incentive campaigns, sell out actions, partnerships, promoter projects, merchandising in Brazil; Manager of 15 promoters, including one supervisor; Monthly reports to headquarter in the USA; International trips to get closer to customer´s strategies and plans

Retail Trade Marketing Coordinator

Lexmark

2006 - 2007 · 1 yr

» Apr/ 2006 - Aug/2007 – Lexmark International do Brasil Ltda. Subsidiary of American Multinational Printer and Cartridge industry, one of the leaders in this market in Latin America - Trade Marketing Analyst – Retail Channel Reporting to Trade Marketing Manager Focused on demand generation actions Responsible for some of the most important retail accounts, such as Kalunga, CBD, Carrefour etc; Responsible for a promoter team of around 75 people, including supervisors and coordinators; Coordination of events, trainings and conventions together with retailers and promotion team; Responsible for managing the department during 5 months, replacing the Trade Marketing manager during her maternity leave

Marketing Coordinator

Officer S/A

2002 - 2006 · 4 yrs

» Jan/ 2002 - Mar/2006 – Officer Distribuidora SA National distributor focused on IT segment - Marketing Coordinator Reporting to Marketing Manager Responsible for developing and implementing sales campaigns for internal sales staff and to resellers for some big technology companies, such as Adobe, Apple, Corel, LG etc; Coordination of events and trainings driven to internal sales team and also to reseller channel;

Intern

Apple

2001 - 2002 · 1 yr

» Jan/ 2001 - Jan/ 2002 – Apple Computer Brasil American Multinational company specially known by its innovative products and technologies, owning some of the most desirable products in the market nowadays - Intern – Marketing and Administration Departments Reporting to the Country Manager Responsible for supporting the board of directors and also the marketing manager Translation of some texts (English – Portuguese)