Gisela de Assis
Assistant Marketing Manager, Travel Retail - HK, MO & TW @ Guerlain
About
Hello! I’m a dedicated marketing professional in the luxury beauty sector with solid experience in developing comprehensive marketing strategies, implementing client-focused initiatives, and forging strategic brand partnerships to elevate the customer experience and meet business goals.
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Hong Kong SAR
Cosmetics
Creativity and Branding, Retail and Customer Experience, Sales Operations, Demand Planning, Sales Management, Retail Operations, People Management, Retail, Marketing, Marketing Strategy, Brand Management, Product Marketing, Product Launch, Trade Marketing, Promotion strategy, Project Management, Event Management, Budget Management, Visual Merchandising, Customer Relationship Management (CRM)
Experience
Assistant Marketing Manager, Travel Retail - HK, MO & TW
Guerlain
Hong Kong SAR
Assistant Brand Manager, HK & MO
EX NIHILO PARIS
Hong Kong SAR
Oversaw all aspect of the brand’s development in HK & Macau. Ensured all strategic decisions aligned with HQ directions and ultimately result in driving strong brand awareness and achieve business objectives. Cultivated a high-performing retail team of 4 to drive overall business.
Assistant Product Manager
La Prairie Switzerland
Hong Kong SAR
Led overall trade & retail marketing strategies and implementation Developed go-to-market 360° plan for product launches Product / Assets management from demand planning to ensure forecast accuracy Key member of the Skin Caviar Nighttime Oil pop-up project in Oct 2021, from planning to ensure seamless execution
Senior Marketing Executive
La Prairie Switzerland
Hong Kong SAR
Proposed trade marketing plans and promotion strategies to management Supported in product launch strategy planning; earned experience in product forecast & management, enriched data analytic skills Facilitated in the development of Skin Caviar Premier pop-up project in Sep 2018
Senior Marketing Executive, Local market & Regional
Chantecaille
Hong Kong SAR
Duo role in managing local market with overall marketing strategy planning & implementation; and acted as a regional hub to take care of markets including Taiwan & Korea
Senior Marketing Executive
La Prairie Switzerland
Hong Kong SAR
Sharpened skills in product, trade & retail marketing and full accountability on VM plan implementation Coordinated consumer events and HPPs, collaborated closely with stakholders to ensure business goals are achieved
Marketing Executive
La Prairie Switzerland
Hong Kong SAR
Established a foundation in overall scope of marketing including product, trade & retail marketing, VM and CRM
Sales & Marketing Executive - Beauty Division
Harvey Nichols
Hong Kong SAR
Facilitated in marketing campaign planning, partnered with multiple international brands to achieve business goals Managed over 20 niche brands from over the world under Beyond Beauty with integrated sales & marketing strategies implementation under the supervision of the Director of Beauty Coordinated in HN Pacific Place door opening project
Education
University of Hull
Marketing and Management
Gisela de Assis's Contact Information
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