Girija Vedi

1) Articulate and deliver the company’s vision 2) Market and competitive research; drive competitive analysis across offerings and areas of work; 2) Business intelligence ,·Understand VVDN’s target audience and work towards segmentation identification; Building valid Data Bases to help execution of targeted account based marketing campaigns. 3) Build/ Improve VVDN brand awareness, engagement and demand generation by leveraging marketing channels effectively 4) Responsible for strategic decisions around Business Units (Services and Products) promotions, placements and campaigns. 5) Leading Digital Marketing Strategy: Develop and manage lead flow from organic channels, articulating digital marketing roadmap, tracking campaigns success, performance trends and results, optimizing the campaigns for better brand promotion and awareness 6)Co-ordinate with design and marketers for the creation of market ready collaterals, artifacts, sales enablers, etc. 7) PR and Media Relation: Workd with agencies and media houses to manage companies PR strategy 8) Collaborating with business partners on digital marketing campaigns to drive demand generation globally 9) Manage sales/marketing pipeline metrics and ROI analysis; work with cross-functional teams to manage and present periodic metrics on marketing revenue performance management. 10) Present high-level analytics to the management, which help in devising corporate strategy. 11) Mentoring and developing team members for increasing levels of responsibilities and career aspirations.

1) Define and direct company’s marketing strategy for responsible for demand generation, branding (internal and external) and tech marketing. 2) Brand creation and promotion for services and products for the Business Units. 3) Strategic decisions around product promotions, placements and campaigns. 4)Develop and manage lead flow from organic channels. 5)Present company internationally at various exhibitions and shows. 6) Manage and communicate strategies for overall company communication. 7) Present high-level analytics to the management, which help in devising corporate strategy. 8) Participation in Annual Operations plan and revenue forecasting. 9) Responsible for training and development of new hires in the team. 10) Mentoring and developing team members for increasing levels of responsibilities and career aspirations.

1) Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies. 2) Managed the budget of the marketing department. 3) Lead presales team responsible for RFP responses and proposal writing. 4) Lead the marketing team who is responsible for complete marketing operations of the company. 5) Presented company internationally at various exhibitions and shows. 6) Successfully setup Customer Centre Support Operations and ARM core license selling business (Revenue more than $300K per annum). 7) Responsible for training and development of new hires in the team.

 Tracked project metrics for all projects throughout the organization and maintained centralized accountability for management of project portfolio; worked with senior management to provide strategic and tactical advice on program/project planning and execution.  Coordinated changes of considerable consequences to the scope and schedule of the project.  Apprised senior management and the IT Steering Committee of project status, issues and concerns.  Worked with project teams to integrate change management activities into the overall project plan.  Prepared effective content for websites and brochures for HR products  Made comprehensive presentations and presenting them online through webinars.  Prepared proposals and ensuring a successful inking of the agreement.