Gireesh Vinodh

As a Marketing Analyst at TCS, I have contributed to the Travel, Transportation and Hospitality Industry under the guidance of the Unit Marketing Head for the Industry. I am responsible for driving strategic marketing initiatives for the unit, with a focus on the following key areas: • Led the sales enablement efforts by creating Marketing artifacts aligned with unit positioning and messaging, including unit and domain decks, a compendium of client success stories and solution brochures. • Facilitated 50+ CXO-level client visits by enhancing corporate spatial branding, creating bespoke marketing assets, and client giveaways to elevate customer experience for major business accounts. • Compiled research reports including account-specific, industry intelligence, domain-led, and competitor analysis for the Travel, Transport and Hospitality industry, supporting strategic planning and decision-making at the business unit level. • Coordinated the efforts to boost brand awareness and client engagement through curated thought leadership articles, customer advocacy assets and strategic promotion through social media channels. Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with company objectives. • Oversaw unit-wide content initiatives, including the production of thought leadership and advocacy assets, with sustained promotion across digital channels and data-driven evaluation of campaign impact.