Giovanni Gennari

Italian Radical Design group is born with the objective of preserving and enhancing Italian Design brands that are characterised by an unconventional approach. Brands: GUFRAM // MEMPHIS MILANO // MERITALIA

Leads global marketing and communication multi-platform strategy for the Italian luxury design brand. With the goal of improving internationalization and digital transformation, carrying on the legacy of the “one of a kind” design atelier, up to date the brand image of a timeless design icon and establish its unique positioning between art and design in the luxury market. Reporting to the CEO and managing cross-functional teams, member of the Board Company committee. Key Responsibilities: - Market analysis, trend and consumer insight. - Global marketing and communication strategy, multi-platform plan for B2B & B2C corporate, product, bespoke, cultural project and collaboration. - Guidance and supervision of all marketing and communications activities (media, press, PR&Vip, digital, marketing, ADV, influencer, social media, event, exhibition, partnership, etc.). - Management of 8 people team and external stakeholder (partners, licensee, agencies, institution, etc.). - Support the digital transformation process through leading marcom strategy and activities in the digital ecosystem (CRM, GDPR, brand protection, e-commerce, omnichannel, marketplace, customer journey). - Budgeting.

Acting as Company Board advisor in charge of marketing and communication, reporting to the CEO leads all the marcom strategy and activities worldwide for the Italian luxury design brand. With the mission of spreading the marketing culture inside the Company and creating from zero the marketing and communication team, supporting the Company to define and establish its brand image and positioning and encourage a holistic and multi-platform approach, strategy and activities. Key Responsibilities: - Spread the culture of marketing and communication inside the Company and promote cross-functional and cross-department project approach. - Improve Company market and client orientation philosophy. - Define key Brand identity asset (Equity, Vision, Mission, Positioning, Image) and all the digital and physical tools that condense and communicate the brand identity (brand book, catalogue, brochure, website, etc). - Start-up the multi-disciplinary marketing and communication team including press & PR, marketing, digital & social media. - Define global marketing and communication strategy and supervision of all activities B2C & B2B (media, press, PR&Vip, digital, marketing, ADV, influencer, social media, event, exhibition, partnership, etc.). - Management of marcom key external stakeholder (partners, licensee, agencies, institution, etc.). - Budgeting.

The Chic Fish is a Milan based design studio specialized in Interior Design, Styling, Graphic Design and Branding. The studio accounts 5 people and runs custom-made projects across visual communication and interior design with a vintage aesthetic and high attitude to bespoke creations. Key Responsibilities: - Business development - Project management & budgeting

Acting as a specialist in marketing and communications, leads the launch and promotion in the Italian market of the international Tv Channels and show for the international broadcaster Discovery Networks. Key Responsibilities: - Management of consumer and trade marketing activities for a portfolio of 7 TV channels on pay satellite and free digital platforms (Discovery Channel, Dmax, Real Time, Discovery Science, Discovery World, Animal Planet, Discovery Travel & Living). - Defining and management of annual marketing plan B2C and B2B, strategy, actions, budget and timeline. - Project management of consumer and trade marketing and communications activities across all platforms, on-air, off-air and online. Projects such as: branding, AtL, BtL, digital & social media, event, upfront, roadshow, incentive, contest, promotion, partnership, etc. - Coordination from briefing to execution of creative & media agencies, production house and third parties. - Development of partnerships and co-marketing with partners such as Sky and Mediaset and third parties. - Trade Marketing: focus on specific marketing activities to increase commercial sales and distributions. Coordination of projects across Europe and USA.

Management of consumer communication projects from Agency side, from brand strategy, to media mix and advertising for international clients: - Key responsibilities: regular liaison of projects, direct contact with clients, management of budget, timeline and coordination of internal creative team. - Key projects: corporate comms, adv, structure design, retail, packaging, product and brand innovation. - Key clients: Barilla, Ferrari Store, Unilever Italy Holding, Sanofi-Aventis.

Management of branding and graphic communication projects for the boutique Agency: - Key responsibilities: regular liaison of projects, direct contact with clients, management of budget, timeline and coordination of internal creative team. - Key projects: Corporate communication, below the line, web design, events. - Key clients: Rimmel London, Unicredit, Abaxbank, SKY, Esselunga, Banca Intesa, MTV, Casa Damiani.

- Support the Press Office team for the US market.

Max grade A/A.

Grade 109/110.