Giovana Machado

Secure Power IT Channel Marketing & Program Leader @ Schneider Electric

About

Channel Marketing & Program Specialist with 9+ years of experience designing and executing go-to-market, channel, and communication strategies across B2B and B2C environments in LATAM. I bring together strategic thinking, hands-on execution, and people leadership to drive measurable business results. My career has been shaped by a strong passion for communication and human connection. From early experiences in advertising and brand strategy to international exposure at The Walt Disney Company (USA) and the University of the Arts London, I learned that clear communication, collaboration, and cultural awareness are powerful drivers of performance and growth. Currently, I work in a regional role at Schneider Electric, leading Channel Marketing & Programs initiatives across South America. My responsibilities include: ● Planning and executing regional channel marketing and go-to-market strategies ● Leading and developing a multicultural team responsible for partner programs and campaigns ● Managing partner enablement initiatives, including training and certification programs ● Leading product launches, live sales campaigns, and regional events ● Managing regional marketing budgets, performance tracking, and ROI ● Acting as a strategic bridge between sales, partners, and internal stakeholders Recent business impact: ● Managed a USD 4.5M regional investment, delivering 1.66% ROI in 2025 ● Led live sales launch campaigns achieving 82% inventory sell-through and 450+ units sold ● Drove a 65% YoY increase in certified IT reseller accounts ● Implemented new payment processes, reducing operational workload by 2 days and improving cash flow efficiency Beyond numbers, I believe leadership is about empowering people, creating alignment, and turning strategy into execution through trust and clarity. I’m especially motivated by roles that combine business growth, people development, and regional impact. And on a more personal note: I’m a lover of graphic arts, books (and their perfume), inspiring talks. And yes, a good Beyoncé reference is always welcome. Channel Marketing | Marketing Strategy | Brand | Event Management | Digital Marketing | E-commerce | Go-to-Market Strategy | Product Launches | People Leadership | Global & Regional Marketing | Trilingual Marketing Professional

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Planejamento de mercado, Planos de campanha, Propaganda, Marketing comercial, Resolução de problemas, Relações públicas, Vendas, Finanças, Parcerias, Métricas de desempenho, Marketing criativo, Campanhas de marketing, Visão do cliente, Marketing de conteúdo, Branding, Pesquisa, Español, Gestão financeira, Visão global, Orçamento

Experience

Secure Power IT Channel Marketing & Program Leader

Schneider Electric

2024-3 - Present · 2 yrs 7 mos

São Paulo, Brasil

. Managed Channel Marketing & Program for 4 clusters in South America: Argentina, Paraguay, Uruguay, Chile, Peru, Bolivia, Colombia, Ecuador, and Brazil. . Responsible for strategizing sales in and out marketing campaigns . Leverage Schneider’s IT Channel marketing program in South America . Negotiate and build connections with internal stakeholders. . Event management end to end . Budget management . Responsible for connecting international, regional, and local teams towards business needs. . Manage a multicultural team spread between Brazil, Chile, Colombia, and Argentina

Senior Marketing & Communications Analyst

Schneider Electric

2021-12 - 2024-3 · 2 yrs 4 mos

São Paulo, Brasil

- Boost BU share of voice through PR strategy - Create and execute Demand Generation campaigns - Budget control and assignment according to strategic initiatives

Supervisora de planejamento Estratégico de Comunicação

Global Shopper

2021-5 - 2021-12 · 8 mos

Strategic Business & Communication Planning

Global Shopper

2020-2 - 2021-11 · 1 yr 10 mos

São Paulo

. Responsible for creating a go-to-market strategy. Driving sales growth of 242% YoY in 2020 for Johnson&Johnson's e-commerce channel. . Responsible for designing and implementing digital strategy in order to activate Johnson&Johnson's on e-commerce. . Developed business roadmaps activation based on shopper and consumers behaviour data understanding. . Managing budget for main events such as Black Friday and other e-commerce seasonalities. . Develop internal communication projects such as agency social media. . Negotiate and build connections with internal stakeholders. . Proactively and independently take opportunities to improve workflow contributing to the area development.

Strategic Planning

DRUM

2018-7 - 2020-2 · 1 yr 8 mos

São Paulo

. Led and developed a sales project for Unilever ice-cream brand product innovation launch, increasing +28% sales. Project as finalist on interactive category on Effie Latam Award. . Designed online communication strategy for Becel, which established the brand as a category performance benchmark on Facebook Ads. . Structured category's communication analysis periodically for Unilever and Reckitt Benckiser. . Designed executive and creative presentations. . Developed and executed online consumer research quantifying behaviour patterns for communication insights.

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Strategic Planning

Integer\Outpromo

2016-10 - 2018-7 · 1 yr 10 mos

São Paulo e Região, Brasil

. Assisted in consumer and field research for pitch proposals. . Structured promotional and event strategy regarding sell out improvement for P&G and Mars Inc brands. . Develop brand experience in retail. . In store activation projects. . Structured e-commerce schedule initiatives for Reckitt Benckiser’s brands aiming to better perform the company's sell out on this sales channel. . Designed executive and creative presentations. . Designed, implemented and coordinated an internal initiative called Open Mind on Friday, to inspire and encourage employees to take actions on social initiatives.

International College Program - Merchandising

The Walt Disney Company

2015-12 - 2016-2 · 3 mos

Orlando, Flórida, Estados Unidos

. Ensured and execute the Disney experience for guests regarding the company principles. . Promoted sales experience in store. . Assisted on stocking management daily.

Customer Relationship Management Marketing Intern

Banco Bradesco

2015-1 - 2015-12 · 1 yr

São Paulo e Região, Brasil

. Assisted on database processing for advertising campaigns. . Structured communication schedule for the loyalty program garanting internal efficiency. . Designed executive presentation.

Education

Insper Instituto de Ensino e Pesquisa

Business

2019 - 2021 · 2 yrs

Certificate in Business Project

FAAP - Fundação Armando Alvares Penteado

Comunicação Social

2013 - 2016 · 3 yrs

MONITORIA - Faculdade de Comunicação/FAAP- Atividades de pesquisa e ouvinte da disciplina de Teoria da Comunicação, ministrada pelo Professor Diogo Housenborn. Duração de 6 meses. Ano de 2013.