Giorgos Fragkos

🧠 Led and mentored a team of Digital Performance Specialists, fostering a high-performance, collaborative culture across remote and on-site environments. 📊 Managed end-to-end paid media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, TikTok, and LinkedIn, achieving up to +30% ROAS growth for key lead generation and eCommerce accounts. 🎯 Directed cross-channel performance strategies, aligning them with client objectives and market insights to maximize efficiency and business impact. 📈 Utilized advanced analytics tools (Google Analytics 4, Looker Studio, Supermetrics) to generate granular reports on ROAS & CPA. 🔍 Built robust reporting frameworks, delivering weekly and monthly performance reports to C-level stakeholders with detailed insights, actionable recommendations, and benchmark comparisons. Hands-on: Automated report consolidation from Supermetrics + Meta + TikTok using Google Sheets scripts to reduce manual work by 40%. 🧪 Ran continuous A/B tests across creatives, bidding strategies, and audiences to validate hypotheses and improve CTRs and conversion rates. 🤝 Served as the main strategic contact for clients, delivering data-driven consultation, performance deep dives, and optimization roadmaps. 🧩 Collaborated closely with cross-functional teams (creative, dev, analytics) to translate campaign strategy into execution-ready assets. 📅 Designed and implemented media plans per channel, tailored to each stage of the funnel (awareness → Conversion). 💼 Played a key role in business development efforts by preparing performance case studies, participating in pitches, and building scalable media playbooks.

🧠 Owned and executed the in-house digital performance strategy, managing end-to-end campaigns across Google Ads, Meta, YouTube, TikTok, and Programmatic channels to hit acquisition, ROAS, and retention targets. 📊 Directed monthly media budgets of 5-digit, ensuring efficiency across acquisition and retargeting funnels, with a hands-on approach to audience segmentation, campaign builds, and optimization. 🎨 Led creative performance analysis, identifying top-performing assets through structured testing (format, hook, CTA, color schemes). 👥 Conducted deep persona and audience analysis using Google Analytics 4, Meta Insights, and first-party CRM data to tailor messaging and targeting. 🛒 Analyzed eCommerce performance metrics (AOV, CR, basket abandonment, product category ROAS) to drive full-funnel optimizations from ad to checkout. 📈 Built advanced dashboards in Looker Studio combining GA4, Shopify, and media platform data to visualize blended ROAS, cohort retention, and LTV. Automated weekly reporting and synced performance metrics to internal decision-making workflows. 🧪 Developed an experimentation framework to test creative formats, funnel setups, geo-targeting, and messaging—systematically improving acquisition cost efficiency. 🧬 Regularly presented results, insights, and strategic pivots to the CEO and senior leadership, contributing to quarterly business reviews and growth planning.

🎯 Spearhead and manage full-funnel paid media campaigns across Search, Shopping, Display, Social, Remarketing, and Video, driving performance across acquisition and retention stages. 🚀 Continuously optimize media efforts to maximize ROAS, applying data-driven strategies, creative testing, and platform-specific best practices. 📈 Craft and execute a cohesive performance marketing strategy that fuels revenue growth, boosts customer acquisition, enhances social engagement, and strengthens brand visibility. ✅ Ensure all PPC campaigns are built, monitored, and scaled according to latest best-practice frameworks and platform guidelines. 📊 Deliver comprehensive weekly and monthly performance reports, providing actionable insights and strategic recommendations for continuous improvement. 🛍️ Implement advanced eCommerce conversion tracking across Google Tag Manager, Google Ads, Meta (Facebook/Instagram), and GA4—ensuring full-funnel visibility. 🔍 Build and analyze custom GA4 dashboards and reports to uncover optimization opportunities, user journey drop-offs, and scalable growth levers. 🤝 Act as a strategic partner in client communication, translating performance data into clear recommendations and aligning campaign priorities with business goals. 🎨 Oversee the creative workflow by organizing deliverables from the Creative Department, ensuring alignment with campaign strategy, timelines, and platform requirements.

My daily routine as a Digital Marketing Specialist in Paragon was like: 📊Reporting & Analysis on the client's Google Ads, Facebook & Instagram Ads 📈Crosschecking with website's Google analytics 💲Optimizing Performance Campaigns (keywords analysis and re-shaping targeting for better conversions) 📷Updating Social Media Callendar I also involved in Digital Strategic Planning, as well as in Business Planning for a few projects. My experience with Dev and Creative Department was considerable because of the agile structure of the team. I learned how to communicate specs and requirements with Developers and Designers effectively through regular conflicts.

Swapsset is one of the business ideas of the 5th cycle of the EGG incubator. Swapsset aims to create an alternative way in using everyday consumer goods, by connecting people with each other and by encouraging cooperative consumption. The company provides consumers with a reliable, easy-to-use and guaranteed means that helps them to be at the same time both renters and providers in a wide range of durable goods.

Role: -Customer Technical Support of banking POS system in call center. Experienced with different POS software and basic knowledge about network systems.

Role: -Sales representative of banking POS system in call center. Daily phone-contact and strategic follow up to customers.

The Department of Business Administration in University of Piraeus is one of the oldest and greatest academic departments in Greece offering national and international recognition. The curriculum of this department is addressed to students who wish to be distinguished as senior and top executives in the private and public sector, while the graduates play an important role in the country’s wider economic, social and political life. The curriculum is carefully designed in order to offer a wide range of knowledge (Management, Accounting, Marketing, Finance, Quantitative Methods, Law, New Technologies, etc.) aiming at the inter-grated education and training of future leaders in the private and public sector. Particular emphasis is given on familiarizing students with New Technologies through courses that include also a laboratory part.

I have complete 2 months (February-March) sessions on the field of "Leadership Through Social Influence" by Northwestern University through Coursera, Inc. (MOOC platform). About this Course This course provide learners with a systematic general framework for analyzing persuasive influence situations. Learners are able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course addresses four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.

I have complete 2 months (February-March) sessions on the field of "Leadership Through Marketing" by Northwestern University through Coursera, Inc. (MOOC platform). About this Course The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.