Giorgio Turri

Key Responsibilities: Sales Strategy and Planning Sales Management, Sales KPIs and Targets (New Cars, Pre-Owned, Personalization, CSI) Business and Network Development (HR Compliance, DOS and Processes, Financial KPIs, Training) Customer Relationship Management (Special Sales, Special Cars, Customer complaints)

Responsible of the Marketing Plan for Europe, Middle East and Africa (45% of the WW new cars sales volumes). Key responsibilities: strategic planning, business development, new models launch, customer experience management, brand promotion, community management. Head of the EMEA Marketing Team, coordinating 7 Senior Marketing Managers (Italy, South West Europe, North Europe, Germany, Central Europe, East Europe, Middle East and Africa) plus around 90 Dealers' Marketing Managers.

Responsible of the Marketing Plan for the West Europe region, including: Italy, Great Britain, France, Iberia, Benelux, Nordics. Strategic planning and activities management/execution (Events, Motor Shows, Direct Marketing, Web Marketing, ATL and BTL communication) New models launch planning & deployment Coordinator of 3 Regional Marketing Managers (Italy, South West Europe, North Europe)

Responsible of the Global Marketing Plan for the Fitness Clubs & Public Authorities business unit (65 to 70% of the Global Company Turnover) coordinating the local Marketing Managers of the 12 Subsidiaries and the WW Distributors. WW Marketing planning and management (Events, Trade Shows, Direct Marketing, Web Marketing, ATL and BTL communication). Launch plans for new Products and Services. Sales Promotions/Campaigns per market/product/service. Global Marketing Team management and training.

With reference to the Italian market (10-15% of Global turnover): - Responsible of the Marketing Plan for the Business to Business division, including Fitness Clubs, Hospitality (Hotel, Resort & SPA), Corporations, Biomedical & Health - Launch plans and process management per channel/product/service - Sales promotions per market/product/service - Customer Relationship Management - Events, Trade Shows and Seminars planning and management - Direct Marketing & Web Marketing - ATL and BTL Communication planning and management Speaker at serveral seminars and roundtables.

Responsible of Marketing Planning and Communications Marketing department structure development, with direct responsability (on both the Professional and Consumer business divisions) of the following activities: new corporate image definition and launch (and deployment on all the communication tools), new web site, new adv campaign (2006 radio and press, 2007 TV, agency: La Scuola di Emanuele Pirella - http://it.youtube.com/watch?v=IYL4C-YlMVw Staff: 3 resources in Italy, 1 in China, 1 in Spain

Product life-cycle management Market and benchmarking analysis Product positioning, price positioning by Country and target setting Special versions management (on demand custom-made product features) After market product management P.o.P. tools development Dealer network product training

Market and benchmarking analysis Special versions management (on demand custom-made product features) Product presentations (Top customer previews + European roadshow year 2003) P.o.P. tools development Aftermarket products management