Gioia Zanobini

•Develop and implement digital marketing strategies aligned with the company’s objectives •Measure and analyze campaign performance using data and analytics tools •Manage and monitor company social media accounts (LinkedIn, Facebook, Twitter) •Collaborate with product managers to create digital and promotional content (posts, graphics, roll-ups, videos) •Coordinate with external PR & Media agencies for producing or translating press releases •Provide support for company events and roadshows •Privacy Interface - Marketing & Sales Dept.: ensuring Privacy by Design and data flow compliance in alignment with DPO guidelines. Leading audits and implementing data protection standards across all commercial activities. •Italy Representative | Enterprise Distribution & Market Expansion (Huawei eKit)

-Implementation of communication strategies: designed and executed communication plans for Italian and international clients, focusing on enhancing brand awareness and reputation through targeted social media campaigns and strategic media coverage. Demonstrated strong team collaboration to achieve goals -Media relations management: drafted and disseminated press releases, securing publication in national and specialized outlets. Cultivated and maintained relationships with media professionals to ensure consistent brand visibility -Content strategy development: created and managed digital content, including press releases, talking points, presentations, and social media posts. Showcased advanced copywriting skills in both Italian and English and proficiency in digital tools such as LinkedIn, Instagram, Facebook, PowerPoint, and Excel -Visual storytelling: produced graphics, photographic, and video content for social media, utilizing tools like Canva and Filmora. Improving brand storytelling effectiveness -Stakeholder relationship management: fostered relationships with local stakeholders, including communities, authorities, and environmental organizations. Identified key stakeholder interests and promoted dialogue to align client goals with community values, through environmental and social sustainability initiatives -Strategic internal communication: developed and implemented social media strategies to convey Strategic Partners’ values and activities, enhancing internal brand alignment and external visibility

-Development of communication plans: supported the design and execution of comprehensive communication plans tailored to client objectives. Contributed to enhancing brand reputation -Support in communicating sustainability projects: assisted in developing and implementing communication strategies to promote sustainability initiatives for clients. Demonstrated strong analytical and writing skills to deliver high-quality documentation used for stakeholder presentations through Power Point and Excel -Internal event organization: supported the planning and execution of internal events, managing logistics such as catering arrangements, guest welcoming, and venue setup demonstrating interpersonal relationship skills. Developed event materials, including brochures, biographies, and posters utilizing Canva to ensure effective communication

-Analysis and implementation of sustainability processes: conducted in-depth context analyses to design and execute sustainability processes, encompassing planning, implementation, and reporting phases. Demonstrated analytical skills and the ability to identify improvement opportunities through data-driven benchmarking -Benchmarking and sustainability reporting support: conducted in-depth benchmarking of 13 companies across various sectors using authoritative frameworks to identify industry best practices. Provided expert guidance in preparing Enel’s 2022 Sustainability Report by assessing compliance with international standards, including the UN Guiding Principles Reporting Framework (UNGPRF). Identified gaps, proposed actionable recommendations, and implemented strategies to align with global best practices, showcasing strong research skills, proactive problem-solving, and adaptability in dynamic environments. -Content enhancement and accessibility: enhanced the human rights chapter of Enel's report by improving clarity, coherence, and narrative quality. Integrated infographics and hyperlinks to increase accessibility and engagement, resulting in a significantly improved stakeholder perception of the report’s transparency and communication impact

-SEO blog writing and social media strategy design: created optimized blog content (SEO) and developed strategic social media campaigns for Instagram and Facebook. Demonstrated strong digital marketing expertise and creativity, contributing to increased audience engagement and visibility

-Co-planning and management of external communication activities. -Event organization. -Video editing and interviews with speakers. Achievements: -Planning and management of 10 events with 50 participants. -Coordination of corporate communication in the management of the newsletter and the Instagram social network.

During my Erasmus experience in Finland, I was able to take part in the Finnish project of Expand2e Business: "International growth with digital tools". It was a great opportunity where I had the experience to work as "Innovation and Marketing Communication Manager" of the online store of Mrs Maija Aatelo of "SAAGAR Jewels" The purpose of the project was to help Finnish small and medium-sized companies to expand their business to international markets with the help of digital marketing tools and channels. It was a significant professional experience and it also was a great way of expanding my knowledge in Finnish business culture and in helping me to network there.

Focus on digital marketing strategies, AI and social media marketing plan

Thesis on: “Social Sustainability, the fundamental challenge for today’s business: Enel case study”. Classes and exams are held in English in an international environment. With a focus on Corporate social responsibility, Web analytics and data mining and Web marketing and digital advertising.

-Classes and exams held in English -International environment With a focus on Digital Economy and Marketing, Social Media management, and Interactive Storytelling. Final evaluation: magna cum laude

Laurea's educational system is focused on the LBD (Learning by Developing) system of learning. What I learned: -Growing up and becoming independent: spending months in a foreign country with a foreign language has helped me grow and become independent. -Create a global network: now I have an international family. -Step out from my comfort zone: this experience allowed and forced me to leave my comfort zone. -Classes and exams held in English -International environment With a focus on Sustainability and business analysis, Digital Marketing and Sales and Foundations of Web Development.