Gino Rincicotti

If you work in B2B marketing, you already know the problem: marketing gets measured on leads while the business cares about revenue.I have spent the last 25 years closing that gap in complex, multi-country B2B environments.I primarily write for Italian founders preparing to scale internationally and navigating the transition from product strength to scalable go-to-market execution. If that is you, my inbox is open.I write about the things that determine whether marketing works:- How to build GTM frameworks that generate predictable demand through indirect channels- How to govern pipeline and forecast accuracy when you do not own the sales team- How to position complex technologies in markets that have never heard of your category- How to build marketing organizations that can support international growthOccasionally, I also write about how AI is changing GTM execution: planning, localization, campaign operations, forecasting, and team productivity.Some ideas need more space and less noise.For longer-form thinking on GTM strategy, international expansion, and revenue architecture, I publish GTM Strategies That Scale, a bi-monthly Substack newsletter: - https://ginorincicotti.substack.com/