Gina Overton

Creation of new training programmes in the following core areas : Sales, Category management , shopper marketing and insights Delivery and facilitation of training programmes Development of e-learning embedding tools Coaching

A mixture of consultancy and outsourced trade marketing / consumer marketing & category development Experience spans from people management, strategic development across a number of Retail channels, market assessment,brand management and bringing new brands to market

Foodservice trade marketing set up and strategic direction. Driving new business opportunities within core customer targets launching a category approach and new simple communication tools into end users

I am responsible for all events at the club including the every growing music festival held each year called RUGFEST

A consultancy interim manager to lead a small team within a business unit during a stage of development & growth

Built category and trade rationals across total portfolio of branded products including Clover , Frijj & Cathedral City whilst also driving own label milk. Built credentials within the trade and involved with category programmes across milk and cheese. Developed core communication programmes to enhance the major Retailer realtionships