Gina Fugaccia

• Scaled two startups: @unico_mtl and @unicomtl_lettrage from seed stage to growing businesses. • Directed all day-to-day operations, including social media management, digital marketing, content creation, video editing, graphic design, and ads management. • Led marketing strategy, campaign development, and KPI analysis to optimize performance. • Managed CRM, procurement, and financial operations end-to-end.

• Manage eCommerce media for properties and projects, including imagery, 3D renderings, and visual assets. • Develop and optimize copy for property listings to drive engagement and inquiries.

• Spearheaded the rebranding and strategic positioning of four pet brands: Gooeez, Cloe e Cluzo, Petite Pistache, and Pawtek, driving cohesive brand identity across all channels. • Led a creative team to deliver high-impact marketing assets, including packaging rebranding, in-store displays, media content, and campaigns across print, digital, and social platforms. • Oversaw trade show marketing and eCommerce initiatives, optimizing user experience, brand consistency, and digital marketing strategies. • Supported B2B sales for key retailer and distributor accounts, managing private label projects and promotional materials.

• Managed over 8 client accounts simultaneously, focusing on talent acquisition, social media strategies, content creation and sales. • Led content creation efforts to enhance brand visibility and engagement across various platforms. • Fostered strong communication with influencers and content creators to drive successful marketing campaigns.

Marketing Manager – Accounts: Crooks & Castles, Death Row Records. • Led all marketing operations, including campaign strategy and execution, forecasting, product line expansion, market research, KPI analysis, and content creation (photoshoots, talent hiring, and campaign execution). • Managed digital marketing and social media content for Instagram and Facebook accounts with 285K+ followers. • Supported eCommerce initiatives including website design, SMS marketing, and email campaign execution. • Managed a team of graphic designers to ensure all project deadlines were met.

Business consultant on the Pro Bono X IBM case

• Supported validation, viability, and business development for three startups: Autimist, GynaWare, and Pilot Things. • Developed marketing strategies to increase brand exposure, sales, and customer conversion rates. • Built knowledge in entrepreneurship, customer discovery, and product development. • Applied design thinking, UI/UX, prototyping, systems mapping, and business modeling in startup environments. • Contributed to rebranding initiatives and funding preparation for early-stage ventures.

Deepened my skills in social media marketing, executing the successful launch of marketing campaigns, UI/UX website redesign, and executing plans to meet marketing sales criteria in the airline industry.