Gina Fahira Febriyanti

Edelman is the world’s largest public relations firm, providing services in strategic communications, marketing, and public affairs. With over 60 offices in 28 countries, Edelman delivers communications strategies that give its clients the confidence to lead, act with certainty, and earn the lasting trust of their stakeholders. As a Client Executive in the Corporate and Public Affairs division, I supported the team in handling Government, SOEs, and Healthcare sectors. Notable clients include Pupuk Indonesia, Jasa Marga, Vale Indonesia, Sepatu Bata, Rekayasa Industri, Haleon (Panadol), etc. The scope of works includes, but is not limited to: ● Conducted thorough research on industry trends, public sentiment, and competitor analysis to support strategic communication initiatives. ● Monitored media coverage and prepared the report. ● Supported the planning and execution of various client projects. ● Handled administrative tasks to support project execution ● Led crisis and reputation management efforts for clients by developing proactive strategies to mitigate risks, manage public perception, and navigate sensitive issues. ● Provided strategic counsel for media and stakeholder initiatives and other corporate communications programs. ● Developed and maintained relationships with many stakeholders within and external to Edelman offices worldwide, including the team, the media, and external partners.

As an Intern in the Corporate and Public Affairs division, I supported the team in handling Government, SOEs, Healthcare, Technology, FMCG, and Mining sectors. Notable clients include Pupuk Indonesia, Telegram, Archi Indonesia, Tetra Pak, and Mindray, The scope of works includes, but is not limited to: ● Conducted thorough research on industry trends, public sentiment, and competitor analysis to support strategic communication initiatives. ● Monitored media coverage and prepared the report. ● Supported the planning and execution of various client projects. ● Supported media relations by regularly contacting journalists, media outlets, and key opinion leaders (KOLs) on behalf of clients.

The Samahita Bersama Kita Foundation, founded in 2015, focuses on combating sexual and gender-based violence in Indonesia. The foundation aims to empower victims by providing a platform for them to share their experiences and by offering support through psychological assistance and life skills training. As an Intern, I was responsible for the following tasks: ● Participated in the Roadshow Workshop & Sosialisasi Cegah dan Lawan Penyebaran Hoax by Samahita x ASEA Digital Literacy Program ● Participated in the 16 Hari Anti Kekerasan Terhadap Perempuan 'Orange the World: Activism to End Violence Against Women and Girls'

As an Intern, I was responsible for the following tasks: ● Conducted comprehensive research and analysis to review Permendikbud No. 30/2021, which addresses the prevention and handling of sexual violence in higher education. ● Initiated an educational campaign titled “5 Things You Should Do If You Experience Sexual Violence!” ● Authored two articles: “Pakaian Terbuka: Itu Bukan Bagian dari Budaya Indonesia?” and “Konsep Gender di Indonesia: Not-so Binary!”

PT Dask Indonesia, also known as PT Dask Persada Indonesia, is a private company based in Jakarta that specializes in event management and organization. Established in 2019, it focuses on a variety of services related to Meetings, Incentives, Conferences, and Exhibitions (MICE) As a Content Strategist, I was responsible for the following tasks: ● Conducted in-depth research and analysis on consumer behavior and trends. ● Planned and strategized monthly content based on the company's business objectives and user needs. ● Monitored the performance of content

As a Copywriter, I was responsible for the following tasks: ● Conducted thorough research on target audiences and industry trends to inform content strategies. ● Collaborated with designers to ensure cohesive messaging aligned with campaign goals. ● Monitored content performance.

PT Praxis Indonesia is a public relations agency based in Jakarta, established in 2011. The company specializes in various aspects of public relations and communications, including media engagement, brand positioning, strategic communication planning, media relations, and government relations. As the Public Relations Intern, I was responsible for the following tasks: ● Developed press releases before it is disseminated nation-wide. ● Assisted in monitoring media coverage for various clients, analyzing trends, and compiling reports ● Participated in creating targeted media lists and conducting outreach to journalists and influencers relevant to our clients’ industries

Chosen to receive a fully-funded, merit-based IISMA scholarship by the Indonesian Ministry of Education for a one-semester study abroad program at Universitas Pompeu Fabra, Barcelona, Spain Non-degree study Courses taken at Universitat Pompeu Fabra on BaPIS courses in Fall 2021: 1. LGBT+: Exploring Identities and Diversity 2. Cinematic Creativity in Spain: Authorship, Industry, Politics 3. The Collectivity Revolution: Building a Global Community 4. Globalization, Human Development and Sustainability, Politics and Policies in the Framework of the 2030 Agenda

The head of batch 2019 Achievements: Poetry Reading Competition, Basketball Competition, Debate Competition, History Quiz Competition, History Storytelling (Tutur Sejarah), Sprint Running Competition