Gina F.

Responsible for defining and building the end-to-end global supply chain strategy, processes, and systems to support a fast-growing VMS brand built on Amazon/DTC with rapid expansion into TikTok, grocery, FDM, and club channels (US and International markets) Oversight includes Contract Manufacturing, Procurement, Supply Planning, Demand Planning, Inventory Control, Warehousing, Distribution, Logistics, and Order Management with interim responsibilities for Quality, Compliance and Product Innovation

Led the global supply chain of a high-profile, celebrity founded skincare product line with a strong DTC subscription business and expanding retail channel (US and International markets); Additional responsibilities included Quality Assurance, Regulatory, Human Resources and Information Systems

Reported to CEO as a member of the executive leadership team responsible for identifying, implementing, and overseeing the global supply chain of heritage luxury skincare brand with 200+ SKU’s focused on China expansion Oversaw New York and Shanghai based employees and operations including global Contract Manufacturers, Filling & Assembly Locations, and Third-Party Warehouses (3PL) located in US, EU, and Asia Key Accomplishments: DTC and China focused since 2018, grew brand revenue 3x and profitability 8x; Drove selection and transition of warehouse locations (USA & China) to improve service levels and reduce costs - including system integrations & migrations (NetSuite/YonYou/3PLC/Shopify); Qualified 40+ Custom Package Tools; Led sustainability initiatives including material/packaging changes, PCR inclusion, and closed loop recycling; Redefined and enhanced S&OP process; Demonstrated Supply Chain agility during pandemic by successfully navigating manufacturing shutdowns, pivoting resources, allocating stock, nearshoring activities, contingency planning, and virtually qualifying alternate manufacturing locations; Speed-to-Market via fastest NPD launch (8 MOS); Finalist American Supply Chain Leadership Award 2020

Reported to CEO & CFO as a member of the executive leadership team responsible for rebuilding the global supply chain for a prestigious color cosmetics line to help reinvigorate the brand and increase retail distribution Optimized the global supply chain of 250+ SKU’s, improved service levels, and reduced cost across the network that included 15+ Contract Manufacturers and four Third-Party Warehouses (3PL) facilities Developed inventory purchase plans for annual Cash Flow and Budget models to drive EBITDA and improve Working Capital   Key accomplishments: Established fundamental processes to drive BIC supply/demand planning and commercialization of new product launches; Consolidated supply base to reduce complexities, create strategic partnerships (manufacturing and warehousing) and reduce costs by 20%; Reduced inventory by 25% resulting in $1.4MM improvement in Working Capital; Led Global Product Registration/Compliance initiative (EU, Korea, China); Implemented a new ERP system (Microsoft Dynamics NAV); Oversaw e-commerce warehouse selection and set-up; Evaluated, recommended, and led transition to a new 3PL warehouse; Improved merchandising display update process; Executed Sephora store rollout including gondola design and seasonal updates

Member of the executive leadership team, reporting to the CFO, responsible for achieving the board of directors’ goal of building enterprise value through three years of double digit growth and profitability which resulted in a strategic acquisition Oversaw global supply chain including planning & production at nine outside contract manufacturers and warehousing & distribution at four third-party warehouses in the US and EU – including e-commerce and QVC facilities Managed, trained, and developed five direct personnel across all functional areas of the supply chain

Brands included: Lacoste, Hugo Boss, Burberry, Avril Lavigne & Christina Aguilera (fragrances) and Fekkai, DDF, SK-II & The Art of Shaving (beauty/grooming) Customer Business Development expert liaising between Sales & Marketing to ensure strong in-store programming and support for both on-going sku’s and new product introductions Created and deployed Go-To-Market programs/strategies to best meet the retailer needs and drive retail/net sales for the Premium/Lifestyle Fragrances and Beauty/Grooming categories

Business Integration Lead for all Purchasing activities, including Contract Manufacturing (External Supply Operations), Components, and Collateral/Merchandising materials Managed five contract manufacturers (3 qualified/2 under evaluation) and 300+ component suppliers ($15MM); Negotiated standard costs, minimum order quantities, freight terms and lead times for the SAP system integration

Managed and developed four direct personnel comprising the global supply chain: Purchasing, Supply/Demand Planning, Production, Packaging, Warehousing & Distribution, Logistics, and Customer Service Directed the commercialization process for new product launches across three brands to ensure on-time delivery and adherence to cost and gross margin targets via coordination with Marketing, Sales, and Product Development

Project Manager responsible for the timely launch of new products across multiple brands (Estee Lauder and Origins) for the skin care, fragrance, and holiday categories