Gillian McCusker

Drive iProspect's reputation among clients, prospects, peers and employees, bringing best practice and consistency across all marketing, communications and events, driving new business opportunities and revenue Deliver the marketing strategy and exceed business objectives Implement iProspect's conferences, events and creative projects plans while activating wider marketing communications Project Management & Events Develop and execute event strategies Proven success organising and executing proprietary and external events and conferences from start to finish Increase agency profile as thought leaders through monthly events Identify speaker opportunities for a variety of events and topics Create and design appealing and informative project content and communications Design & Video Production Work closely with design teams both internal and external to produce high quality design materials and video campaigns Podcasts Implemented and activated the successful podcast programme Reached more than 200 listeners in just two months

Supporting Business Development Director, liaise with a range of stakeholders including colleagues, clients, suppliers and partner organisatisions Maintain and update all customer databases including our email marketing system Contribute to and develop, marketing plans and stategies Regularly update and report to the wider company and leadership team on marketing procedures and successes Internal and External Communcations Effective communication with wider global teams to ensure leverage of UK stories and successes Increase agency profile and individual stakeholders by securing regular press pieces and comments for industry publications as well as national coverage Leverage industry profile creating ‘industry experts’ through regular speaker opportunities Maintain and develop relationships with both clients and prospective clients via research and insight articles for clients and industry Successful management and creation of weekly newsletters Consistent copywriting and ability to adapt tone for purpose Social Media Increased social engagement through all social media platforms, raising iProspect's profile and driving traffic to the website Create successful social media strategies for all marketing projects Website Develop and drive engagement with regular content updates Regular website analytics and SEO Case studies & Awards Raised publicity and stature achieiving 21 awards in a year Storyboard and produce all case study videos Administration & Training Train the wider team in all systems and procedures including CRM programmes

Proficient diary management for several directors and wider team Efficient management and organisation of new suppliers, invoices and expenses Organised all travel bookings and documents

- Creative design and delivery of art pieces and exhibitions. - Successful project and team management. - Independent delivery of commissions. - Artist, client and market research. - Modified and improved production process saving time and company resources.

Front of House: - Client communication and relationships. - Proven sales abilities. E-Commerce: - Edited gallery image archive and content for website. - Produced influential and relevant social media on a daily basis. Exhibition Curation: - Artist and product research. - Produced and edited artist information for contributor pages. Administrative: - Efficiently managed distribution processes.

Projects: - Managed client relationships. - Created and developed material for client presentations. - Successful event management. - Managed administrative tasks. Press Reports: - Produced press reports. Sales: - Contributed to business development. - Created strong press interest

- Designed and delivered bespoke art commissions to client briefs. - Worked in interior design team delivering projects to client briefs. - Successfully managed client relationships and projects. - Market research.