Giles Woodhouse

Responsibility for the global turnover of our motorsport fanwear business. Leading the Stichd wholesale team's sales to our global network of retailers, distributors and trackside partners across the following assets: - Mercedes AMG Petronas F1 Team - Red Bull Racing - Scuderia Ferrari - Porsche Motorsport - BMW Motorsport - Senna

Recruited to lead Stichd's sales and accompanying strategy in the retail and distributor channels. - Delivered strong growth in 2021 despite Covid disruption - 25% above budget. - Exceptional orderbook results for 2022, growing sales by a further 46%.

- Responsibility for UK Field team turnover. - Management of a regional sales team across Salomon Footwear, Salomon Apparel & Gear, Arcteryx, Wilson Golf and Wilson Tennis business units. - Team target setting and incentivisation. - Delivery and rollout of sales programmes in line with each brand's guidelines. - Development and coaching of team skills in territory management including relationship building, objection handling, sales call routine and range presentation. - Implementation of Selective Distribution Policy in Salomon and Wilson brands. - Member of the Amer Sports UK Lead Team with input in strategic determination and implementation.

- Delivery of consistent growth in three consecutive years since joining the Wilson team. Grew territory turnover by 14% in year one, 18% in year two and a further 5% in year three. My first year at the brand saw growth with over 70% of my customers. - Strongly focussed on building key accounts and key relationships - achieved 23% YOY growth with top 10 key accounts during year one, and a further 26% in year two. Have since been entrusted with more of the largest UK specialists, in order to build stronger partnerships and deliver mutually beneficial growth. - Cultivation of consistent category door growth, including an instant impact of 12% growth YOY in year one. - Acclaimed success in reinvigorating apparel and footwear categories, increasing apparel pre-book by 86% YOY in year one, a further 60% and 35% in years two and three respectively. - Transformed brand's representation both in store and online, in line with brand campaigns and seasonal initiatives. - Have won two awards during these three years. Received "Amer Sports Sales Manager of the Year" award in 2014, and also "Intersport Sales Person of the Year" in 2016, an award actually voted for by Intersport customers.

Leading the company through a period of change, increasing brand strength by implementing a refreshed marketing strategy. - Responsible for all marketing across print, direct mail and digital including e-mail campaigns, blogs, online content and SEO. - Project managed and launched a brand new e-commerce website, resulting in an immediate increase in sales, a vastly improved online shopping experience and a higher order conversion rate. - Produced, refreshed and designed the company's mail order brochure. - Devised and implemented cost-effective new marketing strategies including social networking and e-mail initiatives, increasing both sales and awareness of the brand with younger consumers. - Innovated new sales reporting infrastructure, allowing far more efficient buying, lower wastage and a faster stock turn. - Strategic determination and implementation, consolidating key categories whilst also pioneering new category introduction and development. - Analysis and identification of emerging markets and the introduction of new suppliers and brands to meet these trends, as well as the close monitoring of competitor activity. - Overhauled purchasing and pricing operations to increase margin.

- Extended franchise operations, extending network of retail stores nationally. - Negotiated terms and range structures as well as cultivating relationships with key suppliers. - Managed online, telesales and customer service teams, delegating duties appropriately. - Redeveloped mail order sales process, fully computerising the entire operation. - Improved customer delivery experience, whilst also reducing despatch costs by 12%. - Co-ordinated a highly successful one-off Nike Tennis pop up retail store in Wimbledon during summer 2008. - Responsibility for the design, production and distribution of the company's bi-annual mail order brochure, requiring careful planing and co-ordination with major international brands. - Launched new brands and established them in the marketplace through careful strategic marketing. - Co-ordinated purchasing acorss different categories to maximise volume and margin. - Engineered period of sustained company growth.