Gildardo De los Rios

Reported to the CEO of Peru & Bolivia, with the challenge of developing the creative agency and integrating new business units, delivering significant changes in just one year. Led client services, strategy, creativity, events, audiovisual production, influencer marketing, and digital product development, managing a 122-people team and an annual billing of USD 4.5M. - Directed operations as Managing Director, driving sustainable growth in creative services for a portfolio of 31 clients, achieving a satisfaction score of 8.3/10. - Increased gross revenue by +119%, diversifying the portfolio, redesigning key areas, and implementing regional and global operational models. - Redesigned the in-house audiovisual production unit, generating +31% billing growth. - Rebuilt the Influencer Marketing business model, achieving a +47% increase in annual billing. - Launched the Experiences & Events unit, generating USD 338K in 10 months. - Developed a new branding consulting unit, securing leading banking and education clients within 4 months.

Reported to the CEO of Peru & Bolivia, overseeing the integrated service model in media, creativity & data. Led client services, strategy, ATL/Digital media planning, digital trading, creativity, data, analytics, and support areas, managing 117 people and an annual budget of USD 45M. - Directed operations as Managing Director, increasing billing from USD 27M to USD 45M (+66%). Designed and implemented integrated communication strategies for a multisector portfolio including telecommunications, mining, education, FMCG, pharmaceuticals, construction, public sector, and finance. - Achieved sustainable annual revenue growth of 11%, with peaks of 14% in the first years. - Consolidated the agency as the largest contributor to Havas Peru, reaching a 39% market share (2019–2023). - Developed cross-selling initiatives that strengthened client relationships and impacted 45% of the portfolio. - Led internal transformation projects: operational monitoring systems, digital web development, media planning platforms, creative automation, and AI implementation for media, data, and creative teams.

Joined the team for the planning and execution of the 2017–2018 marketing plan for Poker, Colombia's top-selling beer by volume. Led the redesign of packaging visual identity (in place since 2018), the nationwide point-of-sale image update, its national sales channel activation, and the brand's experiential and events plan. - Successfully executed the brand's visual identity redesign, still in use today, consolidating its relevance among consumers. - Led the national activations and experiences plan, overseeing the production of 32 events across the country. - Strengthened sales channel presence through integrated campaigns, aligning marketing and trade strategies.

Responsible for supporting the execution of the marketing plan for Club Colombia, the country's leading premium beer. Supervised commercial management of the premium portfolio and the activation of key national events. - Actively contributed to the launch of Club Colombia Trigo (2016), expanding the premium portfolio and reinforcing the brand's innovation strategy. - Managed the commercial strategy of the premium portfolio, optimizing its positioning against competitors. - Coordinated the execution of national flagship events and international sports sponsorships, strengthening Club Colombia's perception as the leading premium brand in the country.

Responsible for coordinating the launch and market positioning of Miller Lite in Colombia, managing its presence across sales channels and national and international events. - Coordinated the brand launch in Colombia, leading the go-to-market strategy, national sales force rollouts, and supplier partnerships. - Organized 42 national and international events, strengthening consumer engagement and brand positioning. - In just two years, positioned Miller Lite as the best-selling international beer in the country.

Responsible for implementing marketing and trade strategies for international brands Peroni (Italy), Grolsch (Netherlands), and MGD (USA) in Bogotá's Super Premium channel. - Executed marketing and sales strategies for the international portfolio across premium bars, nightclubs, and restaurants in Bogotá. - Managed brand relationships, negotiations, and presence within these channels. - This success led to my promotion to lead the launch of Miller Lite in Colombia.

Responsible for leading sales, Trade Marketing strategies, and client and supplier relationships in one of Bogotá's main management zones. - Consistently achieved 95%–105% of commercial targets. - Strengthened relationships with key clients and distributors, securing sustained growth across three assigned territories.

Developed the direct sales channel through a networking-based model. Yoyo Music was a record label that formed part of a national music industry holding, providing services to companies such as Universal Music, Sony Music, among others.

Reportaba al VP de Ventas Internacional y estuve a cargo de las operaciones comerciales en Panamá y Perú. Desarrollando estrategias, asegurando la relación con los nuevos clientes, abriendo oficinas gracias al desarrollo de cada país y capacitando al personal comercial. - Perú: abrí 2 oficinas nuevas gracias al desarrollo comercial y luego de 1 año, dejé el país con +43% de ventas vs año anterior.

- Panamá: reestructuré el equipo con personal de otros países y luego de 6 meses, dejé el país como No. 1 en ventas de la región, con ventas del +56% vs año anterior.

Reportaba al VP de Ventas Internacional y estuve a cargo de las operaciones comerciales en Ecuador. Desarrollando estrategias, asegurando la relación con los nuevos clientes, abriendo oficinas gracias al desarrollo de cada país y capacitando al personal comercial. - Ecuador: incrementé las ventas en +142% en los primeros 2 meses y deje la operación luego de un año con + 67% de ingresos.