Gilberto V.

Mexico distributor of European Outdoor brands: SCARPA, TENAYA, GRIVEL, E9, 8B+, FrictionLabs, Beal, and more. @rabbitmountainmex @rabbitmountainstore Lead marketing strategy for Mexico across a portfolio of premium outdoor and climbing brands including Scarpa (scarpa_mex), Millet, Beal (bealmexico), Tenaya (tenayamexico), Grivel, E9, 8B+ and FrictionLabs, integrating digital growth, commercial activation and local brand positioning. Responsible for designing and executing the full marketing strategy across digital channels and physical retail for Rabbit Mountain Store within a startup-stage operating environment, with focus on commercial growth, community development and resource optimization. Key achievements: Contributed to increasing average monthly physical store revenue from MXN 30K to MXN 400K–500K within the first year, through commercial activations, digital campaigns and traffic generation initiatives. Led planning and execution of seasonal business strategies for key commercial periods including Hot Sale, Buen Fin and anniversary campaigns. Delivered organic audience growth exceeding 60,000 followers in under 90 days across active brand channels. Achieved CTR performance between 4% and 10% in conversion and traffic campaigns using Meta and Google Display Network. Grew organic TikTok retail community from 20 to 2,500 followers. Oversaw content planning, sponsorship initiatives, athlete partnerships and strategic collaborations with niche communities. Optimized monthly budget allocation and developed sustainable investment strategies under startup operating conditions. Sustained average monthly community growth of 15% across active digital ecosystems.

On-page SEO Project Management SEO auditing UX Design Wordpress

Desarrollé diversos proyectos como Freelance: Campañas SEO Campañas SEM Contenido para Redes y Owned Media Estrategias de Inbound para Ecommerce y más.

LATAM and NAM Markets In charge of all localization, transcreation and adaptation projects. (USA, MX, Chile, Argentina and Canada) - Lead as POC and manage all new Philips NAM social media content localization and transcreation requests (Mexico, Canada, USA) - Provided rate card quotations and wrote ODTs according to SOW’s for more than 43 unique projects with estimated revenue of 500k USD in three months. - Reduced delivery times by 80% by working closely with the local team for talent allocation. - Developed a full learning course that reduced on-boarding times from 2 weeks to 3 days (79% reduction) - Provided Inbound and Content Marketing tutoring for internal teams and clients alike.

Philips - personal health division - Lead the content transcreation and localization strategy for two years for PHILIPS LATAM, handling direct personalized content transcreation requests from all the top markets of the continent: Mexico, Brazil, Chile, Paraguay, Uruguay, Colombia, etc. - Increased monthly production by 40% the first year (2021-2022) by developing and applying a template-centric methodology for transcreation and localization, reducing client spending by nearly 60%. Also, obtained a record of most assets produced globally. - Reduced delivery times by 80% from (10 to only 2 days) for all content adaptation and creation cycles, by establishing best content production practices with the production team, while maintaining format integrity and quality. - Helped to maintain 90% content production while facing team downsizing by 70% of original team.

Account Director / Bilingual Content Manager Brand: Quálitas Compañía de Seguros MX / USA Start Ups - Lead client-services, content calendars and translation services, as main POC with stakeholders. - Lead new SEO services consultancy and set-up for each client, optimizing monthly spending of 12%, by the second half of the year. - Lead all bilingual digital efforts with a multidisciplinary 11-person team consisting of paid media specialists, graphic designers/illustrators, community managers, etc. - Generated all Digital strategy for the year, both for low season and high season promotions. - Implemented an all-new e-mail marketing strategy that exceeded KPIs by 130% in less than 3 months. - Supervised social media selling efforts, resulting in 200+ new customers for our main client.

All SEO, social media and blog related content&strategy activities for B2C, B2B, SaaS, PyMEs, etc. Also, also, also, creative bilingual copywriting and proofreading (ENG/SPA), blog set-ups, Buyer Persona and Buyer's Journey research and some Paid Media. Increased digital engagement by 20% through enhanced social media and email strategies. Managed editorial content calendars, maintaining brand alignment and executing effective communication strategies across platforms. Authored SEO-optimized bilingual content for various channels, improving brand clarity and user retention.

- Lead bilingual content team efforts on a daily basis as Content Manager for brands like Audi LATAM, Audi de México (Planta), SANOFI, AstraZeneca, and many more for 2+ years. - Responsable for creative copywriting of all digital content pieces (ENG/SPA) - Developed clear brand voices for each client, while ensuring all-around quality and creative ASLs where met while planning, developing and posting up to 140+ monthly pieces of content just for 1 client. - Provided creativity related feedback according to original idea conceptualization to Content Team.

Social Media Advisor and copywriter.

Paid Media consultant Promote brand through Social Media Channels, by developing Paid Media Campaigns on Facebook. Reported all paid media efforts on weekly reports by measuring related KPIs like CAC, CPM, CMI, CTR

TELCEL, Nacional Monte de Piedad, Gobierno de Puebla, Pepsi Co. - Developed and managed paid social media strategies to enhance brand awareness, engagement, and conversions. - Collaborated with content and creative teams to craft ad creatives and messaging aligned with brand goals. - Monitored campaign performance closely, analyzing metrics like CTR, CPC, CPA, and ROI for optimization. - Conducted A/B testing on ad elements to identify the most effective components. - Prepared and presented detailed performance reports, offering actionable insights and recommendations. - Experimented with new ad formats and targeting features, staying updated with the latest industry trends and tools.

Programa 8 meses con Proyecto Terminal