Gigi C.
Marketing Director - fresh / MAKE UP FOR EVER @ LVMH Perfumes & Cosmetics
About
Experienced Marketing & E-commerce Director with a demonstrated history of working in the cosmetics industry & entertainment industry. Skilled in Luxury Lifestyle, Event Planning, Advertising, and Omni-channel marketing. Strong marketing professional with a Bachelor's Degree focused in BBA (Marketing) from The Hong Kong University of Science and Technology.
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Hong Kong SAR
Cosmetics
Marketing, Marketing Communications, Branding, Brand Management, Advertising, Event Planning, Event Management, Creative Strategy, Business Strategy, Digital Marketing, Retail Marketing, Luxury Lifestyle, Visual Merchandising, Beauty Industry, CRM, Creative Briefs, Artistic Expression, Marketing Strategy, Public Relations
Experience
Marketing Director - fresh / MAKE UP FOR EVER
LVMH Perfumes & Cosmetics
As a Marketing Director at LVMH Perfumes & Cosmetics, I led the branding and integrated marketing strategies for fresh & MAKE UP FOR EVER. I managed a talented team of 10, focusing on enhancing customer engagement and brand awareness through innovative campaigns. My role involved executing comprehensive communications and digital marketing strategies, alongside fostering trade partnerships and CRM initiatives.
Marketing & E-commerce Director
MAKE UP FOR EVER
Senior Marketing Manager
MAKE UP FOR EVER
Hong Kong
Marketing Manager
MAKE UP FOR EVER
Marketing Manager - M.A.C Cosmetics
The Estée Lauder Companies Inc.
HK
In my role at M.A.C Cosmetics, I led the development of a 360-degree marketing strategy that enhanced customer engagement and brand visibility. I was responsible for product launch campaigns and customer event management, ensuring a seamless experience across all touchpoints. My focus on CRM and visual merchandising helped to strengthen our market position while staying attuned to evolving fashion trends.
Assistant Marketing Manager - M.A.C Cosmetics
The Estée Lauder Companies Inc.
HK
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red earth HK Ltd. ( beauty brand owned by ESPRIT group)
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Bossini
HK
Marketing and PR Executive - M.A.C Cosmetics
The Estée Lauder Companies Inc.
HK
Assistant Marketing and Promotion Manager
China Star Entertainment Ltd
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Project Executive
Commercial Radio Hong Kong
Hong Kong SAR
Education
The Hong Kong University of Science and Technology
BBA ( Marketing)
Gigi C.'s Contact Information
Phone
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