gifford morley-fletcher

london, greater london, united

About

Over 20 years experience in helping blue-chip clients generate revenue by using the Internet as a marketing tool, working with all available on-line channels. Focused on B2B since 2009. Regular speaker and trainer on Search and Social Media at B2B and B2C Marketing Seminars. Also blogging on industry sites and contributing to best practice guides. Specialities - from top to bottom of funnel: Search, Social Media, Online advertising, Content Strategy and management, Web Site design and construction, Email marketing, Lead generation and nurturing, retargeting. Development and implementation of global nurture frameworks using marketing automation tools including Eloqua, Marketo, SalesForce. Development of closed loop reporting strategies.

Country

united kingdom

City

london

Industry

internet

Skill

digital strategy, seo, email marketing, online advertising, digital marketing, ppc, social media, lead generation, online marketing, direct marketing, affiliate marketing, b2b marketing, sem, social media marketing, web analytics, blogging, search engine optimization, integrated marketing, strategy, web marketing, b2b, pay per click, organic search, google adwords, business to business, search engine marketing, marketing automation, campaigns

Experience

london, greater london, united

global account director

marketone international

2012-4 - Present · 14 yrs 6 mos

Planning and executing B2B marketing automation campaigns plus search and social media activities - social listening, SEO audits and strategies. Extensive experience with the Oracle suite including Eloqua, Oracle SRM and Oracle Content Management, and also with Marketo. Project management of the set-up of marketing automation integrated with CRM on a global basis. Overseeing the strategy and development of multi-country demand generation and nurture campaigns using Eloqua.

consultant

search & social media consultant

2012-4 - 2014-9 · 2 yrs 6 mos

Led the marketing team at Matter of Form, Brand Interactions Agency based in Shoreditch, working on digital marketing strategy, site development, search and training.

head of seo and social media

mvf - 2nd in the sunday times best companies to work for

2011-10 - 2012-4 · 7 mos

MVF Global are an International lead generation company, delivering B2B and B2C leads for clients in 30 different countries and 25 different languages. As Head of SEO and Social Media I manage the SEO team responsible for a family of international lead generation properties, driving them up the rankings and also promoting them via social platforms and techniques.

head of strategy, inbound marketing

base one

2009-5 - 2011-10 · 2 yrs 6 mos

Base One are experts in B2B Marketing. As Head of Strategy for Inbound Marketing, my role was to harness all relevant online channels, especially Search and Social Media, to generate buzz, traffic, and ultimately revenue for our clients. The role evolved to include lead nurturing via marketing automation.

owner

effective digital

2008-6 - 2009-4 · 11 mos

Internet Consultant specialising in Web Development, Online Marketing and the generation of targeted traffic via SEO, PPC, Affiliate Marketing and Email. Clients included NTT Europe, TV Production company Reservoir Prod, and Thompson Travel (now TUI)

director of strategy

skive

2008-1 - 2008-6 · 6 mos

Skive is an award-winning digital strategy, creative, production and media agency. Experts in flash-based digital marketing and advertising, we create digital solutions that promote our clients' brands online and generate quantifiable results.

director, interactive direct marketing, europe

lsf interactive

2004-8 - 2007-12 · 3 yrs 5 mos

LSFinteractive are Interactive Direct Marketing Experts based in San Francisco and Paris. I was recruited in 2004 to set up a new lead-generation division, initially using search as its primary tool but broadening to include affiliate marketing and media buying. Working in the French market and across Europe I helped the team triple in size and won and managed successful online marketing campaigns for clients such as Le Figaro, France 24, Kaufman & Broad and NTT Europe.

editor in chief

multicanal

2004-1 - 2006-12 · 3 yrs

Multicanal News is an email newsletter aimed at the Multi Channel marketing industry in France.

operations director

mosaic data solutions uk

2002-5 - 2003-6 · 1 yr 2 mos

Set-up of an email marketing operation, building and monetising an opt-in database of over 1,000,000 UK members.

interactive director

interfocus

2001-1 - 2002-1 · 1 yr 1 mo

uk general manager

kpe b.v. - bouw- en vastgoedopleidingen

1998-1 - 2000-1 · 2 yrs 1 mo

interactive director

foresight new media

1992-1 - 1998-1 · 6 yrs 1 mo

Set up one of the first web development agencies in the UK, starting in 1994. Clients included Buena Vista, 20th Century Fox, UIP, Interflora and BT.

Education

university of cambridge

modern languages

1989-1 - 1991-1 · 2 yrs 1 mo

eton college

1983-1 - 1988-1 · 5 yrs 1 mo