Giedrė Astrauskaitė

Responsible for driving brands growth and commercial performance across retail and proffesional cosmetics portfolios. Leading market expansion, sales strategy, and brands awareness initiatives. Responsible for drivibg sales across retail channels and through proffesional partners, including cosmetologists and beauty specialists. Managing different channels, overseeing budgets, promotianal activities, and delivering products, procesures trainings to partners and stakeholders.

Responsible for the cosmetics products group (dermatological cosmetics SALCURA, body and haircare cosmetics HEMPZ, sun care cosmetics AUSTRALIAN GOLD) – purchases, assortment portfolio, wholesale sales plans, marketing plans, forecast, performance and achievement. Sales to the retail clients, negotiations with retail chains. Marketing actions, brand building, new products launch, advertising, promotions. Training for the retail sales personal. Monitoring of the competitors, markets, trends. ATL and BTL activities.

Responsible for LifeStyles, SKYN and ABENA brands development, pricing and assortment. Retail and wholesale market monitoring and analysis. Performance analysis. Cooperation with KAM. Brand training. Brand goal setting and control. BTL/ATL activities. Establishing, maintaining and developing relationships with producers.

Responsible for the fashion category - garments, accessories and shoes - purchases, sales forecast and marketing planning in the Baltic (LT, LV, EE). Category purchases, retail (30 shops) and wholesale sales plans forecast, performance and achievement. Marketing actions, brands building, new brands launch, advertising, promotions, retail sales personal training, customers service, assortment merchandising. Assortment portfolio, new suppliers, producers for textile search, negotiations, direct communication with suppliers and implementation of the brands requirements within the markets. Private brand for garments, accessories, textile development, close communication with producers. Supervision of the fashion category within retail. Monitoring of the competitors, markets, and fashion trends.

E-commerce company operating in Lithuania, Germany, Holland. Responsible for fashion category group management - fashion accessories - jewelry,watches, cosmetics, perfume. Formation of the category assortment, new products launches, pricing policy, sales forecast and marketing planning. New supplier search. Competitor and market monitoring.

CHICCO brand management, brand building and awareness. Mono brand retail shops opening, supervision of the retail shops, sales personal training as well as fashion category - garments, accessories, shoes – management – purchases, sales and marketing forecast and performance achievement, promotions, advertising. Monitoring of the competitors, markets, and fashion trends. UAB Kotryna branch company

Forecasting, planning and implementation of marketing and sales budgets for the Italian Spanish portfolio. New products launches, brand building and brand watching, sales increasing, coordination of distribution, assortment forming, market monitoring,merchandising. As well as brand and products advertising, PR articles, launches events.

D.Swarovski & Co. branch company. Implementation of new brand marketing and sales strategies, brand building and brand watching, monitoring of consumers behavior, product development, sales increasing, customers searching and coordination of distribution and merchandising activities. Local and international project management. Production forecasting and planning. Retail business unit creation and development.

Company finance and bookkeeping managing

Company finance and bookkeeping managing