Giedre Gray

Profitable demand growth via increased marketing effectiveness, healthier customer retention, quality prospecting and efficient marketing campaigns across marketplaces (Amazon, Debenhams). CRM function transformation, digital media overhaul, Lulu Guinness and Harris Tweed brand partnerships launch.

Global marketing strategy and execution, including brand development, paid media, full digital offering (websites, digital operations, product development), CRM, customer insights, social media, content & creative, new product launches.

Large scale, multi-channel acquisition and retention strategy & execution, leading and mentoring 30 highly talented digital experts, driving excellence and innovation in maartech and cross channel measurement (incrementality, attribution, MMM).

Digital strategy development and execution for customer acquisition, retention and loyalty goals, full accountability of a £multi-million budget to drive brand consideration, conversion and retention/reactivation, leadership of 20 marketeers with expertise in CRM, paid and organic social, PPC, SEO, affliates and infuencers, community engagement, driving footfall in store via digital, global market strategy.

Leadership of a large cross-functional brand marketing team, including social media, editorial and content creation, creative in-house studio, digital community and influencer marketing, PR, events and brand communications, product development (NPD), new brand acquisition, marketing campaigns and promotional calendar, new product launches.

Heading up all marketing activity for Anthropologie Europe, including acquisition and retention strategies - digital marketing channels (affiliates, social, display, paid & natural search etc), customer loyalty program, CRM and email marketing, direct marketing (catalogues, inserts etc), marketing support for driving footfall in store and multi-channel campaigns, content strategy, partnerships.

Leadership of Reiss Digital Marketing Team with the main goals of driving traffic to Reiss websites, communicating Reiss offerings to our current customers and growing brand awareness for Reiss in foreign markets. The ownership and management of digital budget and full responsibility of any investment delivering target ROI. Other responsibilities include strategy and tactical pushes via paid & natural search, display advertising, affiliate & blogger partnerships, mobile and social channels.

Sole responsibility for the development and execution of online marketing strategy in the UK and internationally. Delivery of paid and natural search, affiliates, display advertising, social media and mobile strategies. ROI optimisation for online campaigns through the heavy use of web analytics, multivariate testing, customer feedback and conversion path analysis.

Management of effective email marketing campaigns including copy, data selection, segmentation and actual broadcast, new product launches online, day to day running of company’s website, search campaigns & online PR initiatives.

Internet Marketing (81% for Brylcream Internet Marketing Plan), Consumer Behaviour (72% for McDonalds Healthy Campaign Project), Direct Marketing.

Economic Theory (Microeconomics, Macroeconomics), Marketing, Statistics, Information and Communication Technologies, Management.