Gibryon Tan (陈荣裕）

Develop and implement integrated marketing strategies to build brand awareness and strengthen market presence Lead the planning and execution of local marketing campaigns in alignment with product launch timelines, including PR, social media, KOL, advertising, and on-ground activations Coordinate cross-functional and cross-border resources to drive ATL/BTL/digital marketing efforts and maximize campaign effectiveness Analyze market trends, competitor activities, and consumer insights to provide actionable recommendations Manage external agencies and vendors to ensure high-quality, timely execution, while tracking and reviewing campaign performance regularly to continuously optimize content and channel strategies

Leading all integrated Marketing, brand marketing activities and brand expansion for the Dungeons & Dragons brand across APAC, collaborating cross-functionally with internal teams & global stakeholders for alignment

Developing and implementing comprehensive, strategic, 360 integrated brand activations, partnerships, marketing campaigns and franchise plans - including social media & digital media, influencer engagement and content, guided by research, analytics and franchise roadmaps and dashboards, to fully maximise the value of WarnerMedia brands & franchises on a long-term basis, deliver business results and achieve business objectives through a one-company approach. Partnering with internal stakeholders - Warner Bros consumer products, channel marketing, digital and social media, advertising sales, affiliates, distribution & syndication, programming, on-air promotions, creative services, and external partners to ensure integrated cross-company planning and alignment on brand and franchise strategies presented in long term franchise plans and road maps, communicate franchise priorities and success stories, and provide guidance on strategic implementation (including brand assurance) across APAC.

Researched, planned, conceptualised and executed integrated marketing campaigns, including inbound marketing, social media marketing, SEO/SEM, performance marketing, email marketing, drop marketing, as well as content strategy and creation (traditional and new media), supported by strategic media planning, public relations and partnerships with the Centre's group of Founding Members and supporting partners.

Conceptualised & drove integrated online and offline campaigns, including social media and digital campaigns and SEO/SEM, targeted at app user growth through integrated marketing, PR, user acquisition campaigns (UAC), strategic partnerships (Square Enix, Capitaland Malls, Happy Labs Games), and in-app content campaigns, guided by research.

Strategised, planned, executed and managed all marketing and retail related campaigns and promotions across Asia through ATL and BTL platforms, including social media marketing and management and digital, coordinating with market agents, master licensees, retail partners and affiliates to drive success across the region. Curated & prepared sales materials, as well as launched trade exhibitions and presentations, business meetings and communication of retail success stories to internal and external stakeholders.