Gibran Saleh

Chief Digital Officer @ Corpay

About

I’m a senior Digital and Marketing executive who builds and leads high-performing teams that drive transformation, growth, and customer value. With deep expertise spanning financial services/ FinTech, technology, and consumer services sectors, I’ve helped public companies and private equity-backed firms build and modernize digital platforms, unleash AI and MarTech innovation, and deliver exceptional customer experiences with measurable impact. As a former Chief Digital Officer at WASH and Marketing SVP at Bank of America, I’ve led initiatives that scaled mobile platforms, enabled AI-powered personalization, built enterprise data and MarTech ecosystems, and significantly improved customer satisfaction. Highlights include: 🔹2x digital sales growth through AI personalization 🔹50X increase in mobile payments adoption driven by digital product innovation 🔹$5M+ in operational savings via AI-driven automation 🔹90-point NPS lift driven by mobile-first product innovation 🔹35% increase in customer acquisition from CX redesign I work closely with C-suites, Boards, and product teams to deliver digital products and experiences that scale. Whether launching new platforms or modernizing legacy ecosystems, I lead with strategy, clarity, and results.

Country

United States

City

Charlotte Metro

Industry

Consumer Services

Skill

Digital Transformation, Marketing Strategy, Product Management, User Experience (UX), Artificial Intelligence (AI), Data Analytics, Enterprise Data, B2B Marketing, B2C Marketing, Performance Marketing, Product Strategy, Brand Management, Product Road Mapping, Direct Response Marketing, Marketing, Mobile Payments, Ad Serving, Performance Metrics, Sustainability, Mobile Banking

Experience

Chief Digital Officer

Corpay

2025-11 - Present · 11 mos

Chief Digital Officer

WASH

2021-4 - 2024-9 · 3 yrs 6 mos

Los Angeles, California, United States

Led digital, marketing, and sustainability transformation for private equity-backed leader in commercial laundry services, operating across 25 U.S. states and 8 Canadian provinces. Reported to CEO and co-chaired Board of Directors Digital & Sustainability Committee. • Scaled mobile app/mobile payments adoption from 20K to 1M+ active users in <2 years • Contributed to a 90-point NPS improvement through redesigned B2B/B2C digital products enabling seamless mobile payments and self-service account management • Consolidated and streamlined corporate marketing functions while implementing automation tools that increased team productivity and boosted employee satisfaction by 33% • Built and operated the company's first Corporate Sustainability framework with KPIs tied to employee experience, operational efficiency, and environmental impact

Senior Vice President, Strategic Marketing Executive

Bank of America

2004-1 - 2021-4 · 17 yrs 4 mos

Charlotte, North Carolina

Held multiple executive leadership roles responsible for advancing the bank’s enterprise digital strategy, marketing effectiveness, and data-driven personalization capabilities. Partnered with leaders across Marketing, Technology, Risk, and Compliance to deliver innovation at scale. • Led development and execution of the enterprise MarTech and AI personalization strategy, resulting in a 2x increase in digital engagement and a 35% uplift in digital sales • Oversaw implementation of an enterprise data platform that improved data quality, accessibility and governance while reducing warehousing costs by more than half • Directed launch of enterprise-wide targeting and personalization capabilities; redesigned digital acquisition journeys, driving a 25% increase in new account openings • Served as Digital Transition Executive during the $35B MBNA acquisition, ensuring seamless customer experience and platform continuity • Championed full-funnel, omni-channel marketing initiatives including CRM strategy, segmentation, content development, and performance marketing across multiple business lines

Director, Product Management

Intermedia Communications

1999-1 - 2002-12 · 4 yrs

Washington DC-Baltimore Area

Member of executive leadership team, overseeing product development and product management functions for the company’s digital and voice product portfolio.

Digital Products Executive

Winstar Communications

1997-11 - 1998-12 · 1 yr 2 mos

New York City Metropolitan Area

Senior leader responsible for overseeing sales, channel development, account management, and product management for the organization's suite of digital products.