Giao Lê

Client branding and marketing: * Strategy: Provided comprehensive consulting solutions for brand building, product positioning, and integrated communication campaigns for clients such as PGA Novaworld Phan Thiet, Van Lang Empire T&T Golf Clubs, and Sport Tuft Solution. * Brand development: Created unique and distinctive brand identities, enabling partners to strengthen their market presence and competitiveness. Internal brand development *Brand & communications: Directly led and managed multi-channel communication campaigns, from ideation to execution and performance evaluation. Built strong brand identities for 54 Vietnam and its clients, managed communications for 54's launch event in Vietnam, and facilitated key partnerships with VNAT (Vietnam National Administration of Tourism) and SAV (Sports Administration of Vietnam), as well as major partners (T&T Golf, Phu Long - Sovico,...)

Planning: * Market research, collect data about the market that business products are targeting * Analyze the market to position the brand, determine the insight of the target customer and convert it into marketing activities * Conceptualize and implement communication and marketing campaigns to promote the brand * Build media-related content such as text, photo, video Deployment: * Brand and brand management * Ensure consistency between the brand personality and the company's vision, mission, goals and strategy * Coordinate with other departments to ensure the Marketing plan is taking place according to the schedule. * Anticipate the risks of the campaign to take timely measures * Come up with innovative growth strategies * Measure and report the performance of all marketing campaigns

Project manager (strategic and creative planning, concept building, executional plan finalizing) Strategy concept business planning for Nova Entertainment Highlighted projects: Hoa hau cac Dan toc Vietnam - Miss Ethnics Vietnam, Vietnam International Fashion Festival (VIFF), Music shows in appreciation of Novaland customers, entertainment shows promoting Novaland real estate projects…

Manage, create and exploit content on promoting and protecting Brand image Group and brand products. Create brand identity for B.Us of NovaGroup (Nova F&B products, Nova education…)

• Corporate Communications • Media Relations • PR Monitoring & Reporting.• Event organizing – Plan, execute and manage PR events.

• Cultivate and enhance collaborative working relationships within the press and publicity community. • Create effective communication channels. •Detect public relations issues as they emerge and address them directly. • Give expertise on the media engagement plan and press documents • Clients: Samsung Vina, Unilever Vietnam, Hoan My, Mead Johnson Nutrition Vietnam, Habeco, FDW...

• Be in charge of Publicity for the biggest Hollywood studios – The Walt Disney Studios. • Plan, direct control, coordinate, participate in and evaluate all Publicity programs in line with MKT strategy for all movies. • Manage crisis with hostile movie reviews and scandals. • Build and maintain good relationships with press, key media outlets & celebrities in both Ho Chi Minh & Hanoi. • Assign, supervise, guide and review all activities of PR Assistant and PR Intern. *Achievements: •Avengers: Infinity War got top 1 box office all time in Vietnam •Contribute for PR campaign: 50 movies in over 2 years •Reach the box office targets & media values of most the blockbusters: Captain America: Civil War, Beauty and the Beast, Doctor Strange, Thor, Black Panther… •Leader of a first-time-ever talent tour of Hollywood quality for Star Wars movie in Vietnam

Clients: Caffe Bene, CocaCola, Angel Beauty, Youth Business Association, Lien A, L’ovite, Ngoc Trai Hoang Gia, Ha Linh Oolong tea, Albion, Phu My Hung, USIS, Hoan Cau,...

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