Gianmaria Schonlieb

Global Head of Creative for Tennis at On. Shaping the brand’s vision for the sport and its cultural presence beyond the court, while also leading select cross-category initiatives across the brand.

Steering all things fun, always pushing culture. Leading Pinterest, TikTok, Diablo & Hyundai.

- Leading the creative work for the entire Mark Anthony Brands Portfolio, the largest account within the VCCP's network. - Running the White Claw cultural division, which focuses on pop culture ideas, brand activations, and the social & entertainment space. - Head of the creative social studio, a division focused entirely on building day to day social creative, influencer marketing and real life activations. - Leading the creative work across other iconic beverage brands like Mike’s Hard Lemonade, in addition to new exciting players in the drinks category such as Cayman Jack, Lazy Pour, and 2Hoots to name a few - as part of the Mark Anthony Brands International portfolio.

In 2022 I expanded my brand role to lead the culture & entertainment creative to drive cultural relevance at the intersection of entertainment and pop culture. For my work at Lyft I was recognized as AdAge 40 Under 40 in marketing and media. - Led Lyft’s first creative entertainment division. - Created and developed Lyft’s first unscripted tv assignments. - Oversaw creative work for celebrities partnerships and events (Doja Cat, Sudance...etc) - Led the entertainment assignments to partner with music artists & other brands - with the goal of inserting Lyft in pop-culture.

Led the brand creative department for the Lyft brand across multiple lines of business. - Successfully led the redesign of the Lyft brand in with the Technopop refresh. - Helped build and directed Lyft's internal brand creative team. - Worked with a roster of A-list and emerging artists, photographers, directors...etc on multiple productions from photoshoots, film, content creation and social. - Fostered and built an inspirational and collaborative culture between brand, stakeholders, product marketers, external agencies, and outside vendors. - Oversaw integrated campaigns, brand activations, social media experiences and bespoke entertainment activations. - Responsible for the creative brand vision behind the iconic New York “Citi Bike” as part of Lyft's bikeshare business.

Led the creative department of the Burrow brand across launch, DTC, brand and media, in-store, social, and PR. - Built and directed Burrow's in-house creative department. - Developed and oversaw 360-campaigns, films, photoshoots, out of home, digital experiences, social campaigns, events, and brand partnerships. - Successfully led new product launches, sales, and seasonal activations. - Grew and built from scratch Burrow’s social presence and influencer marketing’s strategy. - Led creative for growth marketing, paid, and performance advertising. - Helped design Burrow's first two experiential stores in Soho, NY and Chicago.

Led brand creative work for various clients including Google, Forever 21, Tumblr, Harman & Kardon, and Hurley. - Worked across photography, commercials/film, and one-of-a-kind digital experiences. - Managed a team of designers, motion artists, editors, and creative technologists. - Ideated and executed national and international campaigns for Google and Forever21.

Led creative campaigns across the Portland and Shanghai offices for multiple brands including Coca-Cola, Dodge, Chrysler, Secret, P&G, Levis, and more. - Ideated and executed national and global marketing and advertising campaigns for iconic American brands such as Coca-Cola and Dodge. - Led teams of designers, motion artists, creative technologists and editors. - Collaborated with A-list directors and photographers to execute campaigns. - Won pitches for the Shanghai office for international brands like MINI and Porsche. - Ideated and executed Coca Cola's 2015 Super Bowl campaign.

Worked on several projects for digital and mobile experiences across a variety of brands including Livefyre, Axe, Merchants Bank. Tablet's and smartphone's platforms.

Charles Schwab, Brisk, TruTv, eBay, Pampers