Gian Andrea Boffito

Zuger Chemie provides consulting and marketing services to the paint and ink industry globally with special focus on tinting systems, colorants for decorative paints, industrial coatings. Dispensing and Mixing equipment, color matching applications are also a priority for us to supply a comprehensive color solution. We help our customers to get the best chemistry. Zuger Chemie focusses also on engineering and building paint, inks or glue factories. All our products are made in Italy offering the best Italian technology today available and three decades of expertise.

Developes and ensures implementation of global business strategy for target industry segments. Manages product portfolio for the entire Business Unit and define its global pricing policy. Provides adequate market intelligence sets and manages global marketing organisation. Developes a channel strategy for the entire Buniness Unit including definition on service levels, cost to serve strategy etc.. Develops and implements appropriate customer acquisition strategy. Defines Global Budget of Bunisess Unit and ensures Long Term Planning of Business sales and margin targets. Coordinates sales activities in the Regions (EMEA, NA, LATAM, APAC). Participate to Global Sales & Operational Planning meetings (S&OP) for demand planning coordination. Manage people rewards, progression, terms and conditions in cooperation with the Regional Sales Management. Challenges sales teams in achieving sales targets and enforces countermeasures.

Coordination and planning of strategic marketing at Global level within Clariant BU Pigment, primarily focussed on Tinting Systems for Point of Sales for the paint and coating industry. Clariant’s Business Unit Pigments a leading global provider of organic pigments, pigment preparations and dyes used in coatings, printing, plastics, consumer products and other special applications.

Started a manufacturing plant in Mumbai for the production of precision dispensing and mixing equipment for the coating industry. Transferred technology from Italian head quarter in Milan. Raised a team of local expertise to gain on site production knowledge of the Italian technology. Managed to achieve sales targets in four years, gaining access to local and neighboring markets, providing additional growth to the project.

Established a USA branch to penetrate the North American market. Recruited local technical and sales team. Established relationship with key accounts in North America. Established local partnership with agents and distributors. Trained and organized service network for dispensing equpment maintenance and support.

Managed and coordinated sales and marketing at company's representative office in China with local staff

Political Economical studies, Law, Social Studies

How business-to-business companies can maintain, harvest, and improve the profitability of their existing businesses and, at the same time, innovate to prevent commoditization. Develop effective go-to-market strategies for new products, and better manage channels and segments to improve the profitability of existing products.