Giacomo Zanni

Head of Marketing Southern Europe @ Converse

About

Strategic visionnaire with a solid background and experience in brand marketing within the "lifestyle" and sports apparel market. Unique interest and connection to the cutting-edge and outdoor consumer, juggling with market knowledge and resources to simplify the complex and getting people comfortable going in new directions and taking risks.

Country

Spain

City

Barcelona

Industry

Apparel & Fashion

Skill

Team Motivation, Management Review, Interpersonal Skills, Financial Data, Communication, Environmental, Social, and Governance (ESG), Project Teams, Global Solutions, Marketing Activation, Campaigns, B2B2C, New Business Development, Digital Strategy, Strategic Partnerships, Cross-Functional Team Building, Budget Management , Budgeting, Marketing Strategy, Marketing Budget Management, Fashion

Experience

Head of Marketing Southern Europe

Converse

2026-5 - Present · 5 mos

Marketing Lead

Converse

2025-6 - 2026-5 · 1 yr

Barcelona, Catalonia, Spain

Marketing Director Food&Beverages Iberia

Scope Investment

2025-1 - 2025-6 · 6 mos

Creating the marketing offense and new store opening strategy to open Iberian market for PAUL Bakeries

Marketing and PR Director Spain

UNIQLO

2021-8 - 2023-12 · 2 yrs 5 mos

Creating and leading the marketing strategic offense in Spain. Resetting all previous approaches and repositioning the brand to make it relevant for the “new” consumer skyrocketing brand awareness and brand interests within the GenZ

Brand Marketing lead sneakers culture - NEIGHBORHOOD+ SNKRS APP

Nike

2017-10 - 2021-10 · 4 yrs 1 mo

Barcelona Area, Spain

Leading Nike's marketing vision to build brand and business within the Nike Lifestyle key ecosystem of Digital partners that define sneaker culture in South Emea.

Brand Marketing Lead NikeSB Southern Europe

Nike

2015-4 - 2017-10 · 2 yrs 7 mos

Barcelona

Developing, defining and leading the overarching strategic vision for the SB offense in South Emea territory.

Editor and marketing

SurfNews Magazine

2011-1 - 2015-3 · 4 yrs 3 mos

surfnews.com

Leading one of the most relevant European surf publication into digital transformation.

Head Of Marketing and Communications

Blue Distribution s.r.l

2011-11 - 2012-12 · 1 yr 2 mos

Milano

Marketing department direction and management, juggling with resources to deliver best expression of a vast portfolio of fashion/streetwear/street "couture" brands.

Marketing and Communications Manager

Slam Jam

2003-9 - 2010-12 · 7 yrs 4 mos

Strategic brand management (Carhartt/Stussy/Globe among others), development and execution of marketing action plan. Streetwear/ Action Sports culture gate keeping", content creation, talents (actionsports athletes/artists/musicians) scouting and management (aka Influencer marketing before it was even called like that).

Japan NationalSnowboard Team Assistant-Olympic Games Torino2006

Burton Snowboards Japan

2006-2 - 2006-2 · 1 mo

Japan

Acting liason for marketing director, team managers, athletes and families during the Winter Olympic Games

Education

Università degli Studi di Modena e Reggio Emilia

Marketing and Business Administration; Economics and Business

1996 - 2002 · 6 yrs

The degree covered marketing science and practice, business administration, accountancy as well as mathematics, economics, history and foreign languages. It also included a year abroad(2001) Faculty of Business following the degree course in Marketing and Market Analysis. A Level (Economics, Business, Italian) obtained in Reggio Emilia (Italy)