Ghofran Fagerah

• Directed the end-to-end execution of the 2023–2025 event calendar, including executive visits and sponsorships, enhancing public engagement and reinforcing national brand identity. • Orchestrated JCDC’s presence in 9 strategic exhibitions, including Cityscape 2023, increasing stakeholder exposure and strengthening the company's role in Saudi Arabia’s development narrative. • Delivered the FIFA World Cup 2023 sponsorship campaign across multiple platforms, boosting brand visibility and expanding audience reach with high-impact engagement metrics.

• Oversaw stage production and talent logistics during peak seasonal programming, reinforcing event reputation and consistency in execution. • Directed interdepartmental collaboration to meet tight timelines and high production standards across all show elements. • Optimized pacing and flow of scheduled performances, contributing to improved audience satisfaction and event branding.

• Designed an onsite activation campaign for Qurunfulah Café to boost customer engagement, resulting in increased foot traffic and positive brand sentiment. • Developed customized team-building programs for Phases Agency clients, aligning internal objectives with creative outcomes to foster team alignment. • Collaborated with creative teams to tailor experiential content, enhancing client value and achieving measurable satisfaction in post-event feedback.

• Managed logistics for 25+ live DJ performances across two stages, ensuring seamless execution and enhancing the visitor experience at a flagship entertainment venue. • Coordinated with technical teams for sound, lighting, and effects, delivering smooth show operations and professional-grade performance quality. • Structured daily event flow and transitions, maintaining high energy and audience engagement throughout scheduled programming.

• Executed two nationwide campaigns, including Ramadan 2022, driving commercial uplift and improving brand resonance across consumer segments. • Formulated brand positioning strategy for Sesame Tahini and Halva, resulting in improved market competitiveness and strengthened category presence. • Coordinated cross-functional execution of marketing initiatives, aligning campaign delivery with strategic objectives for higher customer engagement.

• Oversaw property-wide rebranding of Makarem Annakheel Village, leading to increased media visibility and stronger differentiation in the hospitality market. • Managed a high-value marketing budget for integrated campaigns, enhancing operational efficiency and ROI for both digital and on-ground activations. • Executed cross-channel content and influencer partnerships, boosting audience interaction and enhancing service awareness.

• Created a structured marketing plan for products and services, streamlining brand messaging and supporting sales alignment. • Managed brand image through digital platforms, contributing to audience growth and consistent content presence. • Collected customer insights to inform future campaign development, improving feedback integration in marketing strategies.