Helen Lesmana

• Designed storyboards, character avatars, and animated promotional videos for diverse clients, tailoring visual assets to meet each client’s unique brand identity • Rigged and animated 2D character illustrations using Cartoon Animator 4 and Adobe Illustrator, creating dynamic visual storytelling • Managed post-production editing, adding soundtracks and special effects in Adobe Premiere Pro and After Effects to elevate final deliverables • Developed social media graphics and promotional assets to boost client engagement on platforms like Instagram and Facebook • Designed packaging, music covers, and large-scale showroom posters, maintaining brand consistency across print and digital assets

• Create digital marketing assets and engaging social media campaigns for student events and resources • Capture and edit event photography, craft compelling captions, and manage social media interactions to boost student and employer engagement • Analyze social media metrics and develop data-driven marketing strategies to maximize engagement • Designed and developed a comprehensive training manual booklet to streamline onboarding and training processes • Created animated and static marketing materials tailored to students, enhancing event visibility across campus channels

- Designed spreads for product catalog according to brand guidelines in Adobe Photoshop and prepared files for printing using Adobe InDesign - Created large scale showroom product posters by using photo bashing techniques in Adobe Photoshop and Illustrator - Developed and managed promotional social media content for Instagram and Facebook, driving brand engagement and product awareness.